ZURICH, Jan. 13 /CNW/ - Starting this week, high school or university
students can experience a free 3D study abroad adventure by picking up
3D glasses distributed on school campuses by EF Education First. The
glasses come with an invitation to watch a unique 3D video at http://www.ef.com/3D.
To view the Multimedia News Release, please click:
In the "Open your world" video, students are treated to a magical 3D
adventure in London, New York and other cities around the world. The
actual characters, dancers and artists are played by actors, while
stereoscopic 3D animations bring surprise situations and magic.
"EF offers study abroad programs that can change young people's lives, a
positive experience that teachers in general recommend. But to get this
positive message out to the actual students we have to communicate in a
way that appeals to young people today. And we hope 3D will grab
students' attention," says Mats Ulenius, Marketing Director at EF. "Our
wish is of course that students will also want to 'open their world' in
real life as well."
Students who haven't found the 3D glasses at their high school or
university can order the glasses for free at http://www.ef.com/3D.
About EF Education First
EF, the world leader in international education, was established in 1965
with the mission to break down the barriers in language, culture, and
geography. With 400 schools and over 15 million students, EF
specializes in language schools, academic degrees, educational travel
abroad, and cultural exchange. Originally conceived in collaboration
with Apple, EF's Efekta™ System is the world's most advanced English
learning method and is used to power EF's language schools and online
English courses at Englishtown.com. In addition to helping 1,200
corporations with English training, EF was the Official Language
Training Supplier to the Beijing Olympics and is helping Brazil prepare
for the 2014 World Cup.
About the 3D experience
The "Open your world" campaign was produced by EF Education First Ltd.
The stereoscopic 3D film and its creative content was produced by Wreck
Creative Studios in collaboration with Important Looking Pirates.
Combining 3D graphics with live actors, dancers and mime artists, the
video is delivered in ColorCode 3-D. This new patented 3D format can be
viewed on any screen using the special glasses distributed by EF.
More about EF: http://www.ef.com
More about Wreck Creative Studios: http://www.wreck.se
More about ColorCode 3-D: http://www.colorcode3d.com
SOURCE EF Education First Ltd.
For further information:
Anita Hauser, Tel: +41-(0)43-430-40-20, Anita.Hauser@ef.com