Strong Sales for Dodge Ram and Dodge Grand Caravan Vehicles

                 Fueling Growth for Chrysler Canada in 2008

    -   Dodge Ram 1500 sales up 34 percent in July; year-to-date up
        27 percent
    -   Dodge Grand Caravan more than doubled sales for the month
    -   Fuel efficient vehicles gained momentum: Jeep(R) Patriot and Jeep
        Compass grew 49 percent and 51 percent respectively
    -   Dodge Avenger increase of 31 percent highlights growing demand for
    -   Best July ever for Jeep brand

    WINDSOR, ON, Aug. 1 /CNW/ - From January through July 2008, Chrysler
Canada has grown sales by three percent (146,751 units) compared to the same
time period in 2007. Several fuel-efficient models in Chrysler's lineup
achieved significant gains and contributed to noteworthy growth year-to-date.
The Dodge Ram 1500 pickup truck achieved a double-digit sales increase in
July, while the Dodge Grand Caravan more than doubled its sales over last
    "Customers still seek functionality and flexibility in a new vehicle,
even as they shift to new segments," said Reid Bigland, President and CEO of
Chrysler Canada. "Our vehicle portfolio offers a number of models that
incorporate the fuel-efficient performance required by the current market
conditions, as well as the flexibility that our customers demand. The strong
sales of the Dodge Grand Caravan are a great example of how Chrysler is
drawing customers to a vehicle suited to meet the evolving needs of consumers
- it offers improved fuel economy over an SUV, and can accommodate almost
every lifestyle."

    July Highlights

    Dodge Ram 1500 pickup truck sales grew 34 percent in July with
2,873 units sold. Year-to-date sales for this model have reached 16,705 units,
marking growth of 27 percent.
    Dodge Grand Caravan sales of 2,955 units were more than twice the July
2007 volume, despite a decrease in the overall segment. Year-to-date sales of
the Dodge Grand Caravan grew 38 percent and positioned it as one of the
company's highest volume vehicles. The Chrysler Town & Country also posted
outstanding growth, with sales of 395 for the month, compared to 71 in July
    Several of Chrysler's fuel-efficient models achieved strong sales
performance in July. Combined sales of the Dodge Caliber, Jeep Compass and
Jeep Patriot grew 38 percent (4,547 units). Sales of Jeep Compass itself
increased 51 percent. Year-to-date combined sales of the Dodge Caliber, Jeep
Compass, and Jeep Patriot trio are up 37 percent over 2007.
    Dodge Avenger, with a fuel economy rating of 43 miles per gallon
(highway), is also experiencing growing demand. In July, sales for the vehicle
reached 850 units, an increase of 31 percent over 2007.
    Dodge Journey remains the No. 1 crossover vehicle in Canada as sales
continue to climb. In July, 1,100 Dodge Journey vehicles were sold.
    The Jeep brand posted its best July results ever, with sales of 3,833, up
four percent over last year.

    August Sales Program

    For the month of August, Chrysler Canada will continue to combine its
innovative free gas program with aggressive cash discounts. The company's
"Take a Free Ride" promotion offers customers up to $1500 of free gas. The
program has been enhanced to include 2009 model vehicles such as the all-new
Dodge Journey as well as all 2008 models (excluding Dodge Viper, Challenger,
and Sprinter).
    "In addition to helping customers lower their gas expenses, Chrysler
Canada is offering Canadians exceptional opportunities to purchase a new
vehicle with lower-than-ever monthly payments," said Dave Buckingham, Vice
President - Sales, Chrysler Canada. "We realize that for many consumers, the
monthly payment is the key to whether they can consider a new vehicle or not.
Our cash incentives for August will get them into a new Chrysler, Jeep, or
Dodge product at a price that will amaze them."
    Several key models will be available for a monthly payment that has been
reduced by up to $140 per month. The fuel-efficient Dodge Caliber SXT with air
conditioning, automatic transmission, 4-cylinder World Engine, power windows,
locks and mirrors is available for a bi-weekly purchase payment of $111.
Canada's favourite minivan, the Dodge Grand Caravan Canada Value Package with
V6 engine, air conditioning, automatic transmission, ABS, Electronic Stability
Program, side-curtain air bags, and a 34 miles-per-gallon highway rating, is
available for as little as $139 bi-weekly.
    The Ram 1500 Quad Cab SXT 4X4 is available for a cash discount of up to
$13,250, for a bi-weekly payment of only $169. This extremely well-equipped
model includes the HEMI(R) engine with fuel-saving Multiple Displacement
System (MDS), chrome wheels, power windows, locks and mirrors.

    For additional information about Chrysler Canada's special offers, refer
    Additional information and news from Chrysler is available at

For further information:

For further information: Mary Gauthier, (519) 973-2253 (office), (519)
984-1396 (cell),

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