Strong Dollar Means Savings for Canadians at Zellers

    TORONTO, Oct. 19 /CNW/ - Canadian consumers will be able to capitalize on
the benefits of the rising dollar at Zellers, as Hudson's Bay Company (Hbc)
today announced it will cut prices on a range of items throughout the store.
The price cuts will begin to take effect at all 298 Zellers stores across the
country starting today.
    "Hbc is fighting for Canadians," said Rob Johnston, President, Hbc. "We
have worked with our vendors to obtain better deals on merchandise at Zellers.
We understand that the rising Canadian dollar has led to a demand for lower
pricing and this is our attempt to provide real savings for Canadian
    All Zellers stores will feature a new 'Price Cut' promotional program to
signal to consumers the products where savings have been obtained. As in the
past, Zellers will continue to match any lower price on merchandise advertised
by other Canadian retailers. Customers can simply bring in a copy of the
competitor's local flyer in order to obtain the more favourable price.
    "Over time, we will continue to offer more Price Cuts on everyday items
at Zellers," stated Johnston.

    Hbc is Canada's largest diversified general merchandise retailer,
operating in department store (the Bay), mass merchandise (Zellers), specialty
(Home Outfitters and Designer Depot) and discount (Fields) formats. With more
than 580 retail locations and nearly 70,000 associates located in every
province in Canada, Hbc provides Canadians with stylish, quality merchandise
at great value, through retail banners focused on exceptional customer
service. Hbc is a Canadian retail leader in corporate social responsibility,
and the fifth annual Hbc CSR report can be found at

For further information:

For further information: Hillary Marshall, Director, Corporate
Communications, Hbc, (416) 861-6315, Cell: (416) 705-7302

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