Street Capital, a Canadian mortgage lending company that understands the art of the possible

    TORONTO, Nov. 15 /CNW/ - Street Capital Financial Corporation, a
Canadian-owned and operated mortgage lender, has officially launched its
lending operations in Ontario. Street Capital has plans to expand operations
to service all of Canada by 2008.
    Street Capital is targeting the alternative mortgage market as its
primary focus. They will be taking a new approach to alternative lending by
developing innovative lending solutions and relying on common sense lending
practices. Street Capital will provide Canadians who are unable to find
financing through traditional sources with solutions. Their products will be
available through the mortgage broker origination channel with a strong focus
on service, broker relationship and expertise. As well, in order to provide a
full spectrum solution to the market, Street Capital will also serve the
prime/traditional mortgage market.
    The Executive team at Street Capital is made up of highly respected
mortgage and lending leaders with established industry capabilities. The
combined expertise and experience of CEO, Ed Gettings; President, Paul Grewal;
and Chief Finance and Risk Officer Lazaro DaRocha provide a solid foundation
to this new and innovative mortgage lending company. Additional members of the
management team include Bruno Valko, Vice President of National Sales and
Alfonso Casciato, Vice President of Credit Operations.
    Street Capital's products will be made available through mortgage
brokers. "This origination channel is expected to be the fastest growing
source for alternative mortgage solutions", said Paul Grewal, "and Street
Capital is looking to establish long term strategic business relationships
with brokers and act as an alternative to bank lenders". "Every homeowner
should discuss their situation with a professional mortgage broker who can
provide expert advice on the best products to suit their needs", stated Paul
Grewal. "Given the complexity of the mortgage transaction, only experienced
professional mortgage brokers can properly assist Canadians to find the best
    According to Ed Gettings, "Street Capital brings together some of
Canada's leading mortgage professionals who are committed to product
innovation and have achieved tremendous success in their businesses. The
combination of experience and business relationships with mortgage brokers who
are seeking more alternative lending solutions will enable Street Capital and
mortgage brokers to succeed. The Canadian Mortgage Market needs more options
and choices to resolve barriers to home ownership."

    About Street Capital Financial Corporation

    Canadian-owned and operated Street Capital Financial Corporation is a new
residential mortgage lender. Street Capital Financial Corporation's objective
is to reduce barriers to home ownership in Canada by providing Mortgage
Brokers a selection of Prime and Alternative mortgage solutions. Its key
customer segments include first time homebuyers, move up buyers, refinance
customers, new immigrants, self-employed purchasers, investment or vacation
home property purchasers, or those with past credit problems. For more
information, please visit our website

For further information:

For further information: Fiona Parreirinha, Associate Director,
Marketing, Street Capital Financial Corporation, T: 1-877-416-7873 ext. 343,

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Street Capital Financial Corporation

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