Sterling Shoes Income Fund - Fund Announces Monthly Cash Distribution

    VANCOUVER, Aug. 17 /CNW/ - Sterling Shoes Income Fund (the "Fund") (TSX:
SSI.UN), a Vancouver-based, national specialty footwear retailer, today
announced that its Board of Trustees has approved a cash distribution of
$0.01862 per trust unit for the period from August 1, 2009 to August 31, 2009,
payable on September 15, 2009 to unitholders of record at the close of
business on August 31, 2009. Sterling Shoes Limited Partnership (the
"Partnership") is continuing to pay equivalent distributions to the
exchangeable LP units of the Partnership.

    About Sterling Shoes Income Fund

    Sterling Shoes Income Fund is a leading Vancouver-based footwear retailer
offering a broad selection of private label and brand name shoes and
accessories in five Canadian provinces through its six separate retail
banners: Sterling, Joneve, Shoe Warehouse, Freedman Shoes, Gia and Sterling
Outlet. Since 1987, Sterling Shoes has grown from five shopping mall locations
to 160 stores (as at August 17, 2009) located in high-traffic, high-visibility
locations within enclosed shopping malls, on high streets and in strip malls.
The Fund currently employs over 1,000 employees, and sales of the business for
the 12 month period ended June 30, 2009 were $134.7 million. The Fund's units
are listed on the Toronto Stock Exchange under the symbol SSI.UN. The Fund's
convertible debentures are listed on the Toronto Stock Exchange under the
symbol SSI.DB.

    Additional information about Sterling Shoes Income Fund can be found in
the disclosure documents filed by Sterling.

For further information:

For further information: please visit us at, or contact: Daniel S. Gumprich, Chief
Financial Officer, (604) 270-6114

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