Breaking Dawn Pre-Order Now Available at Indigo, Chapters and Coles
TORONTO, Feb. 7 /CNW/ - Today, author Stephenie Meyer and Canadian
distributor H.B. Fenn announced that Breaking Dawn, the final chapter of
Bella's Story in the No.1 Bestselling Twilight Saga will launch on August 2nd,
2008. With Breaking Dawn pre-orders NOW being accepted in-store at Indigo,
Chapters, Coles and online at chapters.indigo.ca, dedicated fans who reserve
their copy of the much anticipated follow up to Eclipse, will be among the
first to continue the captivating tale of Bella, Edward the vampire and Jacob
the werewolf. Inspired by Pottermania when thousands of Harry Potter fans
reserved copies of the latest J.K. Rowling boy wizard book in advance of the
release date so that at 12:01 am in their local Chapters or Indigo store they
could be first to snap up the latest installment in the series, Indigo moved
quickly to deliver the pre-order service for Twilight series followers eager
to relive the get-it-first phenomenon.
When Eclipse, the third book in the series debuted in early August 2007
it became the second fastest selling young adult title in the category in
Indigo history, second only to the series phenomenon that is Harry Potter.
Thousands of copies of Eclipse flew off store shelves within the first week,
confirming book industry expectations that the Twilight series and its author
Stephenie Meyer have captured the hearts and minds of Canadian booklovers of
every age. At Indigo's Bay-Bloor event in Toronto over 2,000 fans converged to
meet the 34 year old author as she made an exclusive personal appearance.
In anticipation of book four's release, new Stephenie Meyer converts, as
well as those curious about the Team Edward and Team Jacob groundswell, are
also selecting all three books in the Twilight series including Twilight, New
Moon and Eclipse currently available at Indigo, Chapters and Coles stores
across Canada. At chapters.indigo.ca, Twilight fans can join Online Community
groups dedicated to the Stephenie Meyer series and share their excitement
around the saga.
Online and in store, Indigo Books & Music Inc. (TSX:IDG) is the Canadian
headquarters for exciting opportunities and events surrounding the launch of
Breaking Dawn, Stephenie Meyer's newest book.
About Indigo Books & Music Inc.
Indigo Books & Music Inc. (TSX:IDG) is a publicly traded Canadian company
and the largest book retailer in Canada, operating bookstores in all provinces
under the names Indigo Books Music & More, Chapters, The World's Biggest
Bookstore and Coles. Indigo operates www.chapters.indigo.ca, an online
retailer of books, music, DVDs and toys.
In 2004, Indigo founded the Indigo Love of Reading Foundation, a
registered charity that provides new books and learning materials to
high-needs Canadian elementary schools, to address the literacy crisis in
Canada. Visit loveofreading.org for more information.
In 2006 and 2007, the Company qualified as one of Canada's Top 100
Employers in a survey run by Mediacorp Canada. The 2007 Kubas Major Market
Retail Report named Indigo and Chapters the number one and number three
retailer in Canada respectively. To learn more about Indigo, please visit the
About Our Company section of www.chapters.indigo.ca.
For further information:
For further information: Janet Eger, Director, Public Relations, Indigo
Books & Music Inc., (416) 342-8561; Lisa Huie, Manager, Public Relations,
Indigo Books & Music Inc., (416) 646-8926