Stella & Dot Jewelry Offers Economic Stimulus Package for Today's Woman

    New Jewelry Company Sees Spike in Sales of Over $5 Million Despite

    LOS ANGELES, Feb. 11 /CNW/ -- Despite the dramatic downturn in the US
retail economy, jewelry company Stella & Dot announced year end retail sales
of over $5 million since its launch in March of 2008, announced Founder and
President, Jessica Herrin. The company is currently on pace to triple the
amount of sales in 2009.
    Stella & Dot offers boutique style jewelry sold exclusively through
independent business owners called Stylists, who sell online and at in-home
trunk shows. Today, there are just 900 Stylists across North America, who can
not only earn 30% commission on their personal sales, but substantially more
on team commissions when they help other people start their own Stella & Dot

    Stella & Dot statistics since its launch in March to the end of 2008:

    -- Over 82,000 pieces of jewelry representing over $5 million dollars sold
    -- Stella & Dot Stylists hosted 3,240 parties, which average over $900 in
       sales, and eight guests per party
    -- Over 50% of the line is under $50.00
    -- After less than a year and a half of work, Stella & Dot's top Stylist
       earns over $100,000 in income and the average income of a part-time
       Stylist (working at least 6 months in the business and helping a small
       team of about 4 other part time Stylists) is $3,000+ a month.
    As Jessica Herrin, who also co-founded explains, "Lots
of people feel more uncertain about their income and have seen their savings
reduced. Stella & Dot has allowed them to bring in a few extra thousand
dollars a month at the perfect time to help households fill that financial
gap. With a startup cost as low as $199 and no inventory required, it's a
simple business that lets you pay back your investment within a few weeks or
less; it's a smart choice."
    Blythe Harris, Chief Creative Officer explains, "Women who may not want
to splurge on an entire new outfit can get just as much of a style boost for
less by adding one of our statement necklaces. Accessories can give last
year's looks a fresh feel." Herrin adds another reason for their success,
"Since much of our jewelry is sold at private in-home trunk shows, where
girlfriends get together to connect and get a few style tips, it's
entertainment as much as shopping. Party guests are having a great time, and
if they like something, they buy. It's no pressure, and buying a necklace is
about the same price as having a drink, dinner and a movie."
    Most Stylists work their multi-channel jewelry business part time, from
home, allowing them tremendous flexibility. Herrin added, "Whether women are
in search of a part-time income they can do while their kids are in school,
adding additional income to a full-time job, looking for a full-time career
with built in balance, or they are a boomer that wants to rebuild some
recently lost retirement savings, Stella & Dot offers the flexibility to craft
their own personalized economic stimulus plan." While many other direct
selling companies don't sell products online, Stella & Dot is innovating the
home-based business by making it truly multi-channel. Stella & Dot offers
personalized ecommerce websites to its Stylists with social networking
marketing features, like posting product links on Facebook.
    Stella & Dot's on-trend jewelry is fashion forward and affordable. Blythe
Harris, who was head of jewelry at Banana Republic prior to joining Stella &
Dot, has created a line of jewelry with variety and style -- from black and
white designs, spicy hues and chunky beads, to delicate chains in sterling
silver and 14kt gold-filled, initial pendants and charms.  The brand has
become a favorite with celebrities. Actively involved in charity, the company
creates select pieces whose proceeds benefit their charities of choice,
ranging from the Nature Conservancy to the American Heart Association, among
others.  For more information, please visit the website

For further information:

For further information: Hayley Scheck, of B|W|R Public Relations for
Stella & Dot, +1-310-550-7776, Web Site:

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