Steering Ontarians onto the road to better health

    Canadian Cancer Society launches fourth annual Driven to Quit Challenge

    TORONTO, Jan. 19 /CNW/ - To kick off National Non-Smoking Week (January
18-24), the Canadian Cancer Society joined together today with the Minister of
Health Promotion to launch the fourth annual Driven to Quit Challenge. Daily
smokers or tobacco users in Ontario can turn their willpower into horsepower
by quitting smoking this March! They will not only be on the road to better
health, but also be eligible for a chance to win a 2009 Chevrolet Malibu
hybrid, one of two $5,000 vacation getaways or other great prizes
    The Driven to Quit Challenge is a health promotion campaign that
encourages Ontario adults who are daily smokers or tobacco users to make a
quit attempt for the month of March with the support of a "buddy". Since 2006,
the Driven to Quit Challenge has helped more than 79,000 Ontarians to make a
quit attempt. Last year, The Driven to Quit Challenge inspired more than
26,500 Ontarians to quit smoking and, almost one year later, all eight winners
from last year's Challenge are still smoke-free!
    "We're challenging each daily smoker or tobacco user in Ontario to join
The Driven to Quit Challenge," says Peter Goodhand, CEO, Canadian Cancer
Society, Ontario Division. "By joining the Challenge and quitting smoking this
March, you have the chance to win a hybrid vehicle, but more importantly, you
will benefit from a healthier lifestyle."
    The 2009 Driven to Quit Challenge campaign has a retro energy,
reminiscent of the 50s and 60s. Although tobacco use has significantly
decreased since the 1950s, almost 2 million Ontarians continue to use tobacco
    "The McGuinty government's goal is to continue helping people in our
province to quit smoking, and live healthy, long lives," said Ontario's Health
Promotion Minister Margarett Best. "The Driven to Quit Challenge is a great
way to help achieve this goal, because it raises awareness of the dangers of
tobacco use, and it gets Ontarians motivated to take the next step towards
healthy, active lives."
    To register and for details about The Driven to Quit Challenge go to or call the Canadian Cancer Society Smokers' Helpline at 1 877
513-5333. Registration is open from January 19 to February 28, 2009.
    The Canadian Cancer Society Smokers' Helpline is a free, confidential
service that provides personalized support, advice and information about
quitting smoking and tobacco use. The service is available in English and
French at 1 877 513-5333 and online at
    The Driven to Quit Challenge is a health promotion campaign hosted by the
Canadian Cancer Society, Ontario Division with funding from the Ontario
Ministry of Health Promotion and generous prize support from McNeil Consumer
Healthcare, a wholly owned subsidiary of Johnson & Johnson Inc.
    The Driven to Quit Challenge is presented in collaboration with local
public health departments across the province.

    About the Canadian Cancer Society (Ontario Division)

    The Canadian Cancer Society is a national community-based organization of
volunteers whose mission is the eradication of cancer and the enhancement of
the quality of life of people living with cancer. When you want to know more
about cancer, visit our website or call our toll-free, bilingual
Cancer Information Service at 1 888 939-3333.

For further information:

For further information: about The Driven to Quit Challenge and to speak
with a Canadian Cancer Society spokesperson, please contact: Dagmara
Grabowski, Christina Alviano, Weber Shandwick, (416) 642-7904, (416) 642-7932,,; To speak with a
spokesperson from the Ministry of Health Promotion, please contact: Lise
Jolicoeur, Press Secretary, Office of the Minister, Ministry of Health
Promotion, (416) 326-8497

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Canadian Cancer Society (Ontario Division)

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