Steelback Brewery

    TIVERTON, ON, Jan. 22 /CNW/ - Jonathon Sherman, Chief Executive Officer
of Steelback Brewery is pleased to announce the appointment of Mr. Ian
MacDonald as President of Steelback Brewery effective January 21, 2008.
    Mr. MacDonald brings with him over 18 years experience in the Beer
industry in various Sales, Marketing and Senior Management capacities. Mr.
MacDonald began his career in the Beer Industry with Labatt Ontario Breweries
and eventually moved on to Lakeport Brewing Corporation where he earned the
position of Vice President, Sales and Customer Service. At Lakeport, Mr.
MacDonald was instrumental in developing the pricing strategy and strategic
direction that aided in the remarkable success of the company. As Steelback's
President, Mr. MacDonald will oversee and manage all brewery functions and
will report directly to Jonathon Sherman, Steelback's CEO.
    "We are extremely pleased to welcome Ian to the Steelback Team. We
believe in Ian's proven ability, vision and passion to help lead Steelback
into becoming the benchmark for Premium Quality Beer in Ontario" said Jonathon
Sherman CEO.

    Steelback Brewery, located in Tiverton, Ontario is 100% Canadian owned
and operated. Steelback was recently recognized for brewing excellence by
medalling at both the Ontario Brewing Awards and most recently the Canadian
Brewing Awards.

For further information:

For further information: Steelback at 1-800-879-0541

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