Staying true to employer brand is crucial during recession: Ernst & Young

    Firm named among Best Workplaces in Canada for 2009

    TORONTO, April 6 /CNW/ - Canadian businesses cannot afford to abandon
their employer brand or core values during a recession, says Ernst & Young,
one of the Best Workplaces in Canada for 2009.
    "Our people are our greatest asset. The success we have with our clients
and the impact we have on the world around us starts with our people," says
Karen Wensley, Ernst & Young's National HR Director. "Staying true to that
philosophy regardless of market fluctuations encourages the kind of employee
loyalty we need to guide clients through the recession, and beyond."
    At Ernst & Young, that means continuing to provide an inclusive culture
where everyone has the opportunity to realize their potential, and the
flexibility they need to achieve their personal and professional goals.
    "This may be an unprecedented economic crisis - but we're not going to
slow down our people first focus. Those values shouldn't change because the
market downshifts. Our teams need our support, mentoring and coaching now more
than ever," explains Wensley.
    How can you help employees when the going gets tough? Ernst & Young
offers some key best practices to guide your efforts:

    1.  Talk it up. In uncertain times, your people need to hear clear
        messages from leadership - often.

    2.  Remember what matters most. Developing all your people, through
        teaching, providing the right experiences, and great coaching should
        continue to top corporate agendas no matter what the economic

    3.  Open up. Offer employees an open-door policy and encourage honest
        discussion about concerns.

    4.  Pick their brains. Looking for ways to spend smarter and optimize
        costs? Ask your people what counts for them, and invite them to share
        ideas and suggestions for weathering the storm.

    5.  Share the kudos. If someone in your organization is making a
        difference, let them know you've noticed. With so much uncertainty,
        people need reassurance and recognition.

    About Ernst & Young

    Ernst & Young is a global leader in assurance, tax, transaction and
advisory services. Worldwide, our 135,000 people are united by our shared
values and an unwavering commitment to quality. We make a difference by
helping our people, our clients and our wider communities achieve their
potential. For more information, please visit

    Ernst & Young is also recognized as one of:

    -  Canada's Best Diversity Employers for 2009
    -  Alberta's Best Workplaces for Working Parents 2009
    -  Alberta's Best Workplace for Millennials 2009
    -  Greater Toronto's Top 75 Employers 2009
    -  The Immigrant Success Awards 2008 (Fiona Macfarlane received the CBC
       Toronto Business Leadership Award)

For further information:

For further information: To speak to a spokesperson in your area, please
contact: Amanda Olliver,, (416) 943-7121;     Brooke
McLachlan,, (604) 899-3597

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