Statistics for Operation Red Nose 2007 - A successful campaign in Alberta

    QUEBEC CITY, Jan. 3 /CNW/ - Alberta finished their 2007 Operation Red
Nose campaigns with a total of 1845 rides, thus surpassing the 2006 results by
1 ride. This year, 1338 people wore the signature red vest and helped safely
drive motorists in their own vehicles in Lethbridge and Edmonton. With the
help of generous sponsors, the media and hundreds of volunteers, Operation Red
Nose will be ready to serve the population again in 2008!

    National statistics

    In Canada, the 2007 Operation Red Nose campaign was also pleased with the
tremendous success of the impressive number of 76,880 rides provided
throughout seven provinces. This was made possible only with the help of more
than 53,898 volunteers whose participation was crucial to the tremendous
success of the campaign.

    An advertising campaign and a spokesperson!

    For a second year, the Red Nose organizations of Alberta benefited from a
custom TV and radio advertising campaign to help make the population aware of
the service available to them. Indeed, the magician Gary Kurtz acted as the
spokesperson for Operation Red Nose again this year and reminded the
population not to forget to make a very important Last call before you hit the
road. Funded by Insurance Bureau of Canada, the advertising messages were
broadcast in Alberta, Ontario and the Maritimes.

    Always expanding

    Operation Red Nose was created in Quebec City in 1984 and has since added
numerous local organizations throughout Canada. In 2007, no less than 90 local
host organizations provided the service across the country. Operation Red
Nose, with the collaboration of Insurance Bureau of Canada (IBC), wishes to
further expand its program throughout Alberta and hopes to soon count new
members within its family for 2008. In addition to being an important sponsor
in Alberta, IBC invests tremendous financial and human resources each year to
help Operation Red Nose organize its campaign and develop its program in the
four provinces sponsored by the company. Operation Red Nose thus wants to
thank this forefront partner for its tremendous support provided in Alberta,
Ontario, and in the Maritimes over the past few years, a support that
surpasses one million dollars.
    It is also important to mention that the Safe Alberta Roads and Highways
Association (SARAHA) acted, for a third consecutive year, as the provincial
host in Alberta.

    Beyond the awareness campaign and the service provided during the holiday
season, Operation Red Nose is a fundraising campaign for numerous
organizations investing in youth and amateur sports. Any such organization
wishing to invest in its community and organize the Red Nose service may
contact the national office of Operation Red Nose at 1 800 463-7222.

For further information:

For further information: Julie Royer, National office of Operation Red
Nose, (418) 653-1492, (418) 998-2176,

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