Enhanced rewards program and iPhone mobile payment option add
convenience and value to the Starbucks experience
TORONTO, Nov. 8, 2011 /CNW/ - Today, Starbucks Canada launched the Starbucks Canada App for iPhone - the only Quick Service Restaurant
mobile payment platform and the largest mobile payment program in the
country. Available on any iPhone device, the new, free app provides
Canadian customers with a faster, more convenient way to manage their
Starbucks Card and track their My Starbucks Rewards status on-the-go.
Starbucks Canada App features include:
Pay for Starbucks purchases right from your iPhone
Check your Starbucks Card balance
Reload your Starbucks Card account with any major credit card
Find nearby Starbucks stores with the store locator feature
Check your My Starbucks Rewards status
Consolidate Starbucks Card balances
Access food and beverage nutrition information
Build a virtual beverage with the Drink Builder feature
Learn about Starbucks coffee
Search for a job at Starbucks
Starbucks mobile platform builds on the very well-received mobile
payment rollout in the United States earlier this year, and the success
of the Starbucks Card, which has become a significant method of payment
in stores. Extending this program to a mobile platform will further
enhance the customer experience and allow customers to conveniently
manage their Starbucks Card and their My Starbucks Rewards account.
"Finding new ways to connect with our customers and elevate the
experience in and out of our stores drives our continued growth in the
mobile space. We're inspired by our customers and their feedback on
MyStarbucksIdea.com and feel confident Canadian customers are ready to
embrace mobile payment at Starbucks," said Adam Brotman, senior vice
president, general manager, Digital Ventures at Starbucks Coffee
"We will continue to watch trends in the mobile space and listen to
customer feedback as part of our commitment to continued innovation
that delivers value and excitement to our customers."
The Starbucks Canada App is available immediately for download for
iPhone users. To download Starbucks for iPhone, visit www.itunes.com/appstore.
My Starbucks Rewards
With the Starbucks Card Mobile App, customers will be able to manage
their My Starbucks Rewards status. My Starbucks Rewards is a new
customer loyalty card program launched October 4th in all Canadian
Starbucks stores. Replacing the Starbucks Card Rewards program, My
Starbucks Rewards brings enhancements to loyalty rewards customers
already know and love. The new program delivers added value and
provides customized rewards that increase with frequency of use.
Benefits accumulate as customers advance through three levels of
Welcome Level: A free birthday beverage when card is initially registered online at www.starbucks.ca, along with card balance protection.
Green Level: After using the registered card five times, customers qualify for the
following benefits: free birthday beverage, card balance protection,
free brewed coffee and tea refills, free flavour syrups and soy, a free
tall drink of choice with purchase of one pound of whole bean coffee
and exclusive offers to registered card holders throughout the year.
Gold Level: In addition to all of the benefits in the Welcome and Green Levels,
Gold Level members earn a free drink after every 15 purchases and
receive an exclusive, personalized Gold card. To qualify for the Gold
Level, a customer simply needs to visit 30 times in a year - an average
of less than three visits per month.
"We wanted to provide our customers with an easily accessible program
that rewards them on the frequency of their visits," said Matthew
Guiste, director of Loyalty, Starbucks Coffee Company. "My Starbucks
Rewards will deepen our relationship with our most loyal customers and
also encourage more customers to participate."
Almost one million existing Starbucks Card Rewards members in Canada
were automatically enrolled in My Starbucks Rewards Green Level on
October 4, 2011, and in the month since the new program launched,
Starbucks customers have been using their cards more than ever, earning
stars daily en route to a gold card.
For more information or to sign up for My Starbucks Rewards, visit www.starbucks.ca/rewards.
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company
is the premier roaster and retailer of specialty coffee in the world.
Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the
experience, please visit us in our stores or online at www.starbucks.ca.
SOURCE Starbucks Coffee Company
For further information: