Starbucks and Global Green USA Spotlight Climate Change Solutions with Launch of ''Planet Green Game''

    Entertaining, Fun and Educational Online Experience Aims to Raise
Awareness and Motivate Real World Action by Individuals, Communities and
Businesses to Combat Global Warming

    SEATTLE, April 5 /CNW/ - Starbucks and Global Green USA have teamed up to
encourage individuals to "click, play and learn" about global climate change
and smart solutions with the launch of Planet Green Game. Through the online
game -- located at -- players can explore a virtual
world and learn how everyday decisions by individuals, cities, schools and
businesses can impact the climate and environment. The game offers real-world
examples of how individuals can change their own behavior and also influence
the actions of community, political and corporate leaders to engage in the
effort to stop global warming.

    "We hope Planet Green Game illuminates the climate issue for players and
inspires them to be part of the solution through simple changes to their
everyday decisions," said Ben Packard, director of Environmental Affairs for
Starbucks. "As one of Starbucks many environmental efforts, Planet Green Game
reflects our commitment to contributing positively to the environment and we
hope our customers will learn what they can do to help."

    "Planet Green Game educates individuals on how they can be part of smart
solutions in their own lives -- choosing energy efficient products, green
building for their homes and more fuel efficient transportation," said Matt
Petersen, president and ceo of Global Green USA, who advised on the content
and framework for the game. "Individuals can also join together in urging
businesses, cities, schools and political leaders to take action to reduce
greenhouse gas emissions through green building, clean transportation and
renewable energy."

    In Planet Green Game, players select an avatar (digital character) to
explore Evergreen, a fictional city, with six landmarks. Players can choose
their mode of transportation and explore these destinations and throughout
their journey, learn about environmental factoids and tips that can be
incorporated into their daily lives -- whether it's properly servicing a car
for improved fuel efficiency or learning techniques to influence local public
officials and corporate decision makers.

    Two bonus destinations include a virtual movie theater and Starbucks
store. At the Planet Green Game movie theater, "green" short films from the
Gen Art online movie festival will be screened 24 hours a day. The virtual
Starbucks store will also give players the opportunity to vote on
environmental priorities the company should consider focusing on and email
feedback that will be shared with members of the Corporate Social
Responsibility executive team.

    Part of Starbucks Ongoing Environmental Initiatives

    Planet Green Game is the newest addition to several ongoing environmental
initiatives at Starbucks. The company is among the top purchasers of renewable
energy certificates in the United States, offsetting 20 percent of its energy
use with 100 percent renewable wind energy. Starbucks stores also incorporate
sustainable building components into their design and construction with
efficient lighting systems and furniture built from wood certified by the
Forest Stewardship Council. Additionally, the company introduced the
first-ever 10 percent post-consumer recycled fiber hot cups in the U.S. and
Canada, which helps reduce Starbucks use of virgin wood fibers in its paper
supply chain. Starbucks encourages customers to participate in environmental
initiatives through popular in-store programs like the reusable mug $0.10
discount and "Grounds for Your Garden."

    Learn more about Starbucks environmental programs by reading our 2006
Corporate Social Responsibility Report online at

    About Starbucks

    Starbucks Coffee Company provides an uplifting experience that enriches
people's lives one moment, one human being, one extraordinary cup of coffee at
a time. To share in the experience, visit

    About Global Green USA

    Global Green USA, the American arm of President Gorbachev's Green Cross
International, has been a national leader in advocating for smart solutions to
global warming including green building for affordable housing, schools and
communities for more than a decade. Global Green USA has influenced more than
$20 billion for green building projects and educates millions of people about
climate friendly solutions through its annual Red Carpet/Green Cars Oscars
campaign. Global Green is also leading efforts to help rebuild a green New
Orleans through its Sustainable Design Competition and green schools
initiatives. To learn more visit

    About Gen Art

    Gen Art is the leading arts and entertainment organization dedicated to
showcasing the best emerging talent in film, fashion, visual arts and music.
With offices in New York, Los Angeles, Chicago, Miami and San Francisco, Gen
Art produces over 120 events annually and has succeeded in launching the
careers of many young artists, providing them with high-profile events that
welcome industry and new audiences alike. Gen Art was founded in 1993 and has
quickly become a leader in championing the talent of a new generation. Its
online magazine Gen Art Pulse ( reports on cutting edge
social, cultural and style trends.


For further information:

For further information: Starbucks Coffee Company Anna Kim-Williams,
or Fenton Communications Sam Boykin, 212-584-5000, ext. 307

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