Starbucks Collaborates with Award-Winning Chef and Author Samuelsson to
Deliver Elegant Coffee Blends, Delicious Pastries and an Exclusive New
SEATTLE, August 28 /CNW/ - This fall season, Starbucks (NASDAQ: SBUX) is
collaborating with renowned chef Marcus Samuelsson to give customers a taste
of its new campaign, "Coffee is Culinary." Coupled with Samuelsson's epicurean
expertise, Starbucks is introducing two new exquisite coffee blends,
delectable bakery items and a cookbook exclusively offered in stores.
Discover the Unique Flavors in Your Cup
Through a collaboration between two culinary experts - Starbucks Master
Blender Andrew Linnemann and Samuelsson - two exquisite coffee blends have
been created that will elevate one's coffee experience to a flavorful new
level. The Starbucks(R) Joya del Dia Blend(TM), meaning "Jewel of the Day," is
delicately flavored with a soft cocoa finish, representing distinct flavors
found in the finest Latin American beans. Starbucks(R) Ubora Blend(TM) is a
layered complexity of delicate floral, citrus and herbal notes that celebrates
the amazing flavors of East Africa.
Each blend perfectly pairs with the two fall bakery items also developed
in conjunction with Samuelsson. The Chocolate Cinnamon Bread is complemented
by the Joya del Dia Blend(TM) resulting in an intensified, rich cocoa taste.
The Caramelized Apple Pecan Coffee Cake's flavor is enhanced by the Ubora
Blend(TM) where the apple's tartness accents the coffee's soft floral and
"The partnership between Starbucks and Marcus is a natural fit for us,"
said Linnemann. "After first joining together at last summer's Food & Wine
Classic in Aspen, we recognized that Marcus had the same passion for his
cuisine that we had for our coffee. We wanted our customers to enjoy Marcus'
inspired recipes that would also enrich the coffee experience. And as a result
of this unique relationship, we created coffee and bakery items which
complement each other perfectly."
Discover the Foods, Flavors and Inspirations of Marcus Samuelsson
In his cookbook, Discovery of a Continent: Foods, Flavors and
Inspirations from Africa, Samuelsson shares his stories of the land, the
people and the traditions of Africa through his artfully prepared dishes. Any
one of his creations can be paired with Starbucks(R) coffee to enhance the
rich flavors of both the cuisine and the coffee experience. Additionally,
Samuelsson selected five original recipes for inclusion which were developed
by Starbucks store partners (employees).
Starbucks will donate $1 to the U.S. Fund for UNICEF for every copy sold
in participating Starbucks stores in the U.S. during the promotion period,
August 28 - October 1, 2007 with a minimum donation of $50,000. To further
celebrate this collaboration, Samuelsson will be on a ten-city tour visiting
select Starbucks stores around the United States.
Fall's Familiar Favorites Return
To commemorate Starbucks passion for coffee, Starbucks(R) Anniversary
Blend returns to stores this fall marking the Company's thirty-sixth
anniversary. Also making a homecoming to stores this autumn is the
much-favored signature seasonal espresso beverage, Pumpkin Spice Latte.
This fall, Starbucks truly elevates the coffee experience to a flavorful
new level. Starting August 28, 2007, experience what Starbucks and Samuelsson
have to offer.
Starbucks Coffee Company
Starbucks Coffee Company provides an uplifting experience that enriches
people's lives one moment, one human being, one extraordinary cup of coffee at
a time. To share in the experience, visit www.starbucks.com.
For further information:
For further information: Starbucks Coffee Company Lisa Passe,
206-318-7100 firstname.lastname@example.org http://www.businesswire.com/cnn/sbux.shtml
or Edelman Public Relations Aarti Arora, 212-704-4472 email@example.com