IMAX Release Posts $9.6 Million Worldwide on Opening Weekend
Moviegoers Flood IMAX(R) Theatres with Only Ten Days Left for
- Largest domestic opening at $8.5 million
- Domestic per screen average of approximately $62,000
LOS ANGELES, May 11 /CNW/ - IMAX Corporation (NASDAQ: IMAX; TSX:IMX) and
Paramount Pictures today announced that Star Trek: The IMAX Experience,
directed by J.J. Abrams ("Mission: Impossible III", "Lost" and "Alias"),
shattered virtually every opening weekend IMAX box office record, posting $8.5
million from 138 IMAX(R) theatres domestically. The limited IMAX run
registered a per screen average of approximately $62,000 for the weekend,
marking the highest grossing Friday, Saturday and Sunday ever for an IMAX
opening. IMAX's domestic opening contributed 11% of the hit film's overall
domestic box office gross of $79.2 million on less than 2% of the screens.
The IMAX release also broke records internationally, generating more than
$1.1 million from 25 IMAX screens, for a per screen average of $44,000,
bringing the worldwide IMAX box office to $9.6 million.
Star Trek has been digitally re-mastered into the unparalleled image and
sound quality of The IMAX Experience(R) with proprietary IMAX DMR(R) (Digital
"We couldn't be happier with the overall performance of the film and
we're particularly pleased with the incredibly strong performance of the
expanding IMAX network. The enhanced image and sound quality of The IMAX
Experience is clearly resonating with moviegoers," said Rob Moore, Vice
Chairman, Paramount Pictures.
"Star Trek blew away virtually all of our opening weekend box office
records," said IMAX CEO Richard L. Gelfond. "These strong results further
validate our digital rollout and joint revenue sharing model with exhibitors
and customers. The only factor limiting our box office performance this
weekend was that our theatres were essentially at capacity, even with our
expanding network. We anticipate continued strong performance through next
weekend as the film is only scheduled to play in wide release in IMAX theatres
for ten more days."
"This weekend demonstrates that, regardless of whether a film is in 2D or
3D, the power of The IMAX Experience continues to drive audiences at record
levels to IMAX theatres worldwide," added Greg Foster, Chairman and President
of IMAX Filmed Entertainment. "Paramount Pictures really understands the power
of bringing two great brands together, especially with a visionary director
like J.J. Abrams, who had the foresight to recognize that IMAX and Star Trek
are a perfect match. He has created an amazing film that perfectly aligns The
IMAX Experience with Star Trek fans in addition to a much wider audience that
reaches beyond devoted Trekkies."
About IMAX Corporation
IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in digital and film-based motion picture technologies.
The worldwide IMAX network is among the most important and successful
theatrical distribution platforms for major event Hollywood films around the
globe, with IMAX theatres delivering the world's best cinematic presentations
using proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R) technology. IMAX DMR is
the Company's groundbreaking digital re-mastering technology that allows it to
digitally transform virtually any conventional motion picture into the
unparalleled image and sound quality of The IMAX Experience(R). IMAX's
renowned projectors display crystal-clear images on the world's biggest
screens, and the IMAX brand is recognized throughout the world for
extraordinary and immersive entertainment experiences for consumers. As of
March 31, 2009, there were 371 IMAX theatres (250 commercial, 121
institutional) operating in 43 countries.
IMAX(R), IMAX(R) 3D, IMAX(R) DMR, The IMAX 3D Experience(R) and The IMAX
Experience(R) are trademarks of IMAX Corporation. More information about the
Company can be found at www.imax.com. You may also connect with IMAX on
Facebook (www.tinyurl.com/facebookimax), Twitter (www.twitter.com/imaxnews)
and YouTube (www.youtube.com/imaxmovies).
This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include, but are not
limited to, general economic, market or business conditions, including the
length and severity of the current economic downturn, the opportunities that
may be presented to and pursued by the Company, the performance of IMAX DMR
films, conditions in the in-home and out-of home entertainment industries, the
signing of theatre system agreements, changes and developments in the
commercial exhibition industry, the failure to convert theatre system backlog
into revenue, investments and operations in foreign jurisdictions, foreign
currency fluctuations and the Company's prior restatements and the related
litigation and ongoing inquiries by the SEC and the OSC. These factors and
other risks and uncertainties are discussed in the Company's most recent
Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.
For further information:
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