Standard Life to launch India Equity Focus Fund

        Launch also includes a new T-Series and two new fund-of-funds

    MONTREAL, July 8 /CNW Telbec/ - Standard Life Mutual Funds Ltd., an
affiliate of The Standard Life Assurance Company of Canada, announced today
that it is launching the Standard Life India Equity Focus Fund, one of the
first funds in Canada to capitalize on opportunities in India's fast growing
economy. This fund is part of a wider launch, which also includes a T-Series
for ten Standard Life existing funds, as well as the two new Portrait
Portfolio fund-of-funds - Dividend Growth & Income Funds and Global Portfolio.
    "I believe the new Standard Life funds further address four key concerns
expressed by investors; namely diversification, risk management,
income-producing solutions and tax efficiency," said Denis Berthiaume, Senior
Vice-President, Retail Markets of Standard Life.
    "The launch of these new funds complements Standard Life's ability to
provide advisors with an integrated range of products to help them meet the
retirement planning needs of their clients. Grow, Protect, Live and Transfer
assets - these are the ultimate objectives of our suite of wealth management
products to ensure a better retirement for clients," continued Mr. Berthiaume.

    Standard Life India Equity Focus Fund

    With a young, educated and increasingly wealthy population driving its
economy, India is one of the world's largest and fastest growing markets
offering significant investment opportunities. India has a population of
1.1 billion people, half of whom are under the age of 25. It is one of the
largest English-speaking countries in the world, which simplifies trade and
reduces costs. Its services sector now accounts for more than half its GDP.
    "The Standard Life India Equity Focus Fund is an excellent way to
participate in this extraordinary growth. The Fund can leverage Standard Life
Investments' global expertise in fund management and its established
partnership in India," added Mr. Berthiaume. "This is also a true
representation of the company's global reach."
    The Fund will be managed by award-winning Standard Life Investments
Limited (SLI) in the UK, recognized globally for its rigorous investment
process and steady performance. SLI has appointed its joint venture company in
India, HDFC Asset Management Company (AMC), as its investment advisor to
identify, research and recommend companies for investment. The Fund will focus
its investments in 20 to 50 companies.
    HDFC AMC is one of the largest asset management companies in India, with
over 40 offices in the country. Since its creation in 1999, the company has
posted consistent and above-average performance, winning several awards
including the prestigious Lipper Fund Award 2008. HDFC AMC is also recognized
for its high-quality governance and for its process quality in fund management


    Ten Standard Life mutual funds are now available as part of the T-Series,
for investments starting at $1,000. This option enables investors to receive
predictable, tax-efficient monthly income. The distributions are made up, in
part, of return of capital, which allows for deferral of taxes.

    Portrait Portfolio Funds

    Standard Life is adding two new funds to its family of Portrait Portfolio
Funds: Dividend Growth & Income Portfolio and Global Portfolio. The Portrait
Portfolio Funds now offer six pre-packaged portfolios that take into account
risk tolerance, investment objectives and time horizon.
    Portrait Portfolio Funds were created to protect asset values by
minimizing risk and maximizing performance. Simple to understand, these
fund-of-funds are well diversified and take much of the anxiety out of
investing wisely for the future. They have proven to be increasingly popular,
especially in a volatile market situation.

    About Standard Life

    In 2008, Standard Life, the first life insurance company to transact
business in Canada, marks its 175th year of operations. With 10,000 employees
globally, Standard Life plc is a major international financial services group
headquartered in Scotland. It provides asset-managing services for retirement,
investment and protection to some seven million customers globally. It has
offices in the United Kingdom, Canada, Ireland, Germany, Austria, India and
China, including Hong Kong.
    The Standard Life Assurance Company of Canada is Standard Life plc's
largest operation outside the U.K., with 2,000 employees based in Montreal and
across Canada, serving more than 1.3 million Canadians, including group
insurance and pension plan participants. (
    Standard Life plc has approximately 1.5 million shareholders worldwide,
including approximately 14,000 institutional and individual shareholders in
Canada. It has been trading on the London Stock Exchange since The Standard
Life Assurance Company demutualized in 2006. Standard Life plc is listed on
the FTSE 100, Europe's largest index, and on the FTSE4Good Index, which
identifies companies adhering to globally recognized corporate responsibility
standards. (

    About Standard Life Investments (SLI)

    With assets under management of approximately C$270 billion, Standard
Life Investments Limited is one of the UK's major investment houses. SLI was
launched as an investment management company in 1998. It now operates in the
UK, Canada, Ireland, Hong Kong, the USA, and in India through a joint venture,
HDFC AMC. It also has representative offices in Germany, France, South Korea
and Beijing. SLI is part of the Standard Life plc group.

For further information:

For further information: Ann-Marie Gagné, Standard Life, (514) 499-7999,
ext. 4600,

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