Standard Life sweeps six I.F.C.A. awards including 'Best of Show'

    MONTREAL, Aug. 6 /CNW Telbec/ - The Standard Life Assurance Company of
Canada won six awards in the 2009 Insurance and Financial Communicators
Association (I.F.C.A.) competition. The annual awards competition, which
includes entrants from across North America, recognizes excellence in
marketing and communications within the insurance and financial services
    Standard Life's VIP Room, a dashboard-style website that provides members
of group savings and retirement plans with easy access to dynamic, relevant
and customized information about their retirement investments, won a 'Best of
Show' award. The firm also received three 'Award of Excellence' designations
for its Health & Wellness Centre website, the Summary of Canadian Pension
Legislation booklet, and Standard Life Mutual Funds Quarterly Review
publication. Finally, Standard Life's Retirement Calculator direct mail
campaign and its on-demand rich media Focus on Funds microsite were recognized
with 'Honourable Mention'.
    "These awards, spread across all our lines of business, attest to
Standard Life's commitment to find innovative ways to communicate and interact
with our customers, advisors and other stakeholders," said Vincenzo Ciampi,
Vice-President, External Communications and Public Affairs of Standard Life.
"Achieving this success requires exceptional teamwork and dedication by many
individuals and departments. We are proud of our people's ability to set and
achieve the highest standards in both print and online communications,
striving for excellence year after year."
    The 2009 I.F.C.A. awards will be presented later in September at a
special Award Presentation and Gala held in St. Louis, Missouri. Details on
the conference and the award ceremony are available at

    About the Insurance and Financial Communicators Association (I.F.C.A.)

    The I.F.C.A. is a non-profit association providing professional
development opportunities, continuing education and industry recognition for
marketing, communications and creative professionals from the insurance,
financial and consulting sectors. Members represent a variety of firms from
the United States, Canada as well as international organizations.

    About Standard Life

    With 2,000 employees based at its corporate headquarters in Montréal and
in other major business centres across Canada, The Standard Life Assurance
Company of Canada provides asset-managing services for retirement, investment
and protection to 1.3 million Canadians, including group insurance and pension
plan participants. The company is a member of Standard Life plc, a major
international financial services group headquartered in Scotland.

For further information:

For further information: Ann-Marie Gagné, Standard Life, (514) 499-7999,
ext. 4600,

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