Standard Life adds two IFCA awards in 2008

    MONTREAL, Aug. 5 /CNW Telbec/ - The Standard Life Assurance Company of
Canada, part of Standard Life plc's group of companies, today announced that
it has won two awards in the 2008 Insurance and Financial Communicators
Association (IFCA) annual competition. Each year, the IFCA recognizes
excellence in marketing and communications work from insurance and financial
organizations throughout the United States and Canada. Standard Life was
granted an Award of Excellence in the category Community Service Materials and
Campaigns for its annual fund raising campaign "Step Up for the Children with
Standard Life". It also received an Honorable Mention in the category Company
Web Site (public/external) for its Portrait and Ideal Portfolios micro site,
which was developed to demonstrate to advisors and investors alike that
Standard Life fund-of-funds provide simple investment solutions.
    "Our in-house design, Internet and marketing teams have been supporting
our company's effort in a creative and yet efficient way to communicate with
clients, advisors and our other stakeholders," said Vincenzo Ciampi,
Vice-President, External Communications and Public Affairs of Standard Life.
"We are proud that their work is being recognized again this year by the IFCA.
This external recognition from our peers strengthens the acknowledgement of
our Canadian design team, which was selected last fall as the world-class
facility that would from then on design and produce communications material
for Standard Life plc's global operations."
    In 2007, Standard Life had also received an Award of Excellence in the
category Benefits and Pension for its communication and education program
"Plan for life" intended for group plan members, as well as an Honorable
Mention in the category Company Web Site (public/external) for its revamped
corporate web site.
    Celebrating its 75th anniversary in 2008, the IFCA is a leading,
non-profit association providing professional development opportunities,
continuing education and industry recognition for marketing, communications
and creative professionals from the insurance, financial and consulting
sectors. Members represent a variety of firms from the United States, Canada
as well as international organizations.

    About Standard Life

    In 2008, Standard Life, the first life insurance company to transact
business in Canada, marks its 175th year of operations. With 10,000 employees
globally, Standard Life plc is a major international financial services group
headquartered in Scotland. It provides asset-managing services for retirement,
investment and protection to some seven million customers globally. It has
offices in the United Kingdom, Canada, Ireland, Germany, Austria, India and
China, including Hong Kong.
    The Standard Life Assurance Company of Canada is Standard Life plc's
largest operation outside the U.K., with 2,000 employees based in Montreal and
across Canada, serving more than 1.3 million Canadians, including group
insurance and pension plan participants. (
    Standard Life plc has approximately 1.5 million shareholders worldwide,
including approximately 14,000 institutional and individual shareholders in
Canada. It has been trading on the London Stock Exchange since The Standard
Life Assurance Company demutualized in 2006. Standard Life plc is listed on
the FTSE 100, Europe's largest index, and on the FTSE4Good Index, which
identifies companies adhering to globally recognized corporate responsibility
standards. (

For further information:

For further information: Ann-Marie Gagné, Standard Life, (514) 499-7999,
ext. 4600,

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