Standard life adds luster to its Ideal Segregated Funds

    MONTREAL, Oct. 15 /CNW Telbec/ - The Standard Life Assurance Company of
Canada today announced the launch of its new Ideal Segregated Funds - Platinum
Option targeted to affluent investors with a minimum of $250,000. This
high-end option is ideal for clients approaching retirement, allowing them to
consolidate their assets and benefit from reduced fees.
    "We are committed to helping advisors make their client's retirement
better," says Michel Fortin, Vice-President, Marketing, Retail Markets of
Standard Life. "Advisors can help their clients consolidate assets and benefit
from the many advantages of segregated funds for a fee that competes directly
with mutual funds," adds Mr. Fortin.
    Standard Life has reorganized its segregated fund offering into six fund
families and has completed its line-up by launching eight new Ideal Segregated
Funds: Global Monthly Income Fund, Dividend Income Fund, U.S. Dividend Growth
Fund, European Equity Fund, U.S. Mid Cap Fund, Canadian Equity Focus Fund,
U.S. Equity Focus Fund and Global Equity Focus Fund.
    "We are excited with these new investment avenues being created for
retail investors within the Ideal line-up and believe this to be a great
extension of Standard Life's leading position in the retirement market" says
Jay Aizanman, Vice-President, Client Portfolio management at Standard Life
Investments Inc. "Combining a consistent, reliable and proven investment
process with a lower fee structure are definite keys to long-term financial
success," adds Mr. Aizanman.

    About Standard Life

    The Standard Life Assurance Company of Canada is a major investment,
retirement and financial protection company. Along with its affiliated
companies in Canada, it had $37.9 billion in assets under management as of
June 30, 2007. We offer a wide range of financial products and services to
over 1.31 million individuals, including group insurance and pension plan
members. Total premium income and deposits reached $5.17 billion in 2006.
Standard Life group has been a prominent player in the Canadian marketplace
since 1833. (
    The Standard Life group is a leading provider of financial products and
services, with approximately 7 million customers and 1.5 million shareholders
worldwide. As of December 31, 2006, its investment management business had
$301 billion in assets under management. Founded in Edinburgh (Scotland) in
1825, The Standard Life Assurance Company demutualized in 2006 and a new
public company - Standard Life plc - was born. Standard Life plc was listed on
the London Stock Exchange (LSE), under the ticker symbol SL., on July 10,
2006. Standard Life plc entered the FTSE 100 on September 18, 2006, after the
quarterly review of the index by the FTSE group. In March 2007, Standard Life
plc became part of the FTSE4Good Index, which is used to identify companies
that meet globally recognized corporate responsibility standards.

For further information:

For further information: Ann-Marie Gagné, Standard Life Canada, (514)
499-7999, ext. 4600

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