St. Lawrence Cement announces name change to Holcim (Canada) Inc.

    Leading global brand in the building materials industry launched in

    TORONTO, April 15 /CNW/ - St. Lawrence Cement formally announced today a
change of company name to Holcim (Canada) Inc. and the launch of the Holcim
brand in Canada. This is a significant milestone in the company's history,
providing an opportunity to further build a strong, national presence and
capitalize on the benefits of being part of the Holcim Group.
    "Holcim is a leading global brand in the building materials industry,
recognized for long term financial performance and leadership in environment,
corporate social responsibility and sustainable construction," said Paul
Ostrander, President and CEO of Holcim (Canada) Inc. at an employee launch
event. "This change is an important opportunity to implement a new strategy to
build awareness for our brand and what it stands for as well as to align the
look and feel of our aggregates, ready-mix concrete and construction
businesses with our corporate brand to better demonstrate the strength and
scope of our company."
    To reflect greater alignment with the corporate brand, the visual
identities of Holcim Canada's aggregates, ready-mix concrete and construction
divisions, which operate under Dufferin brand names in Ontario and Demix brand
names in Quebec, have also been refreshed.
    Holcim entered the Canadian market in 1953 as St. Lawrence Cement with
the commissioning of a cement plant on the St. Lawrence River. Since then,
through ongoing capital investment and strategic acquisitions, the company has
grown into one of the largest vertically integrated building materials and
construction companies in Canada.
    Employing approximately 3,500 Canadians and generating annual revenues
over $1.3 billion, Holcim (Canada) Inc. is a leading producer and supplier of
products and services for the construction industry, serving customers across
    With majority and minority interests in more than 70 countries on all
continents, Holcim Group is one of the world's leading suppliers of cement and
aggregates as well as further construction activities such as ready-mix
concrete and construction services.

For further information:

For further information: Angela Burton, Vice President, Communications
and Public Affairs, Tel: (905) 532-3004, E-mail:

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Holcim Canada Inc.

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