Sprinter brand to join Mercedes-Benz group in Canada

    TORONTO, Sept. 1 /CNW/ - Mercedes-Benz Canada announced today that the
Sprinter commercial vehicle brand will join the Mercedes-Benz group in Canada
as of January 1, 2010. Well-known and respected as a benchmark in the
light-duty commercial vehicle segment, the Sprinter vans offer customers the
best overall value and lead the industry in the areas of safety, fuel
efficiency and innovation.
    Sprinter vans will be available in Canada with a 3.0 litre 6-cylinder
diesel engine that offers best in class fuel efficiency while still meeting
the latest strict emission regulations, including the particularly stringent
EPA 10 guidelines. A myriad of options are available to allow customers the
opportunity to build a vehicle that properly suits their business,
transportation or recreational needs. Best in class cargo capacity, payload
and compartment accessibility provide unmatched versatility, and the Sprinter
also offers the longest maintenance intervals in the industry - all critical
considerations for vehicles that are used predominantly for business purposes.
    Starting in 2010, new Mercedes-Benz Sprinters will be sold and serviced
through existing Mercedes-Benz dealerships across Canada. The well established
Mercedes-Benz network offers strategically located facilities in every major
and secondary markets.
    "We are looking forward to integrating the Sprinter business into the
Mercedes-Benz Canada infrastructure. As the most technologically advanced and
versatile commercial vehicle on the market, the Mercedes-Benz Sprinter will
offer Canadian businesses a reliable and intelligent transportation solution
for their goods and/or services," said Marcus Breitschwerdt, President and CEO
of Mercedes-Benz Canada. "Our strong dealer network will be ready and properly
equipped to support this additional brand, and I am confident that they will
meet the needs of this important market and represent the Sprinter with the
same passion and enthusiasm displayed towards our other brands."

    About Mercedes-Benz Canada

    Mercedes-Benz Canada is responsible for the sales, marketing and service
of the four brands within the Mercedes Car Group in Canada; Mercedes-Benz,
smart, AMG and Maybach. Headquartered in Toronto, Ontario, Mercedes-Benz
Canada employs approximately 1,050 people in 19 locations across Canada.
Through a nationwide network of 14 Mercedes-Benz owned retail operations and
38 authorized dealerships, Mercedes-Benz Canada sold 24,117 vehicles in 2008,
the best year ever reported for Mercedes-Benz Canada Inc.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available at
    http://photos.newswire.ca. Images are free to accredited members of the

For further information:

For further information: JoAnne Caza, (416) 847-7550,
JoAnne.Caza@mercedes-benz.ca; Michael Minielly, (416) 847-7509,

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