Spring into action! Community centres to receive tune-up in time for year's busiest season

    Simply Clean Communities Challenge offers community centres in Ontario
         and Quebec the chance to win a refreshingly clean makeover

    TORONTO, April 1 /CNW/ - With summer around the corner, community centres
become an important social hub - and as a source of constant activity, demand
a thorough cleaning before each season. Out of hundreds of private, non-profit
community centres, five centres from southeastern Ontario and four centres
from Quebec have been selected to compete for a chance to win a refreshing
clean makeover. Sponsored by Procter & Gamble Inc., the Simply Clean
Communities Challenge runs from April 1st until May 31st, 2009, calling on
residents to vote for their community centre of choice to receive a spring
clean-up from top to bottom.
    Consumers can learn about participating community centres and cast their
votes at www.simplycleancommunities.ca. These community centres, each located
in major cities or towns, offer a wide range of services from pre-natal
programs to family support, adult literacy programs to food banks, and from
sports to nutritional meal-cooking programs. In no particular order, centres
vying for the grand prize in southeastern Ontario are the Welcome Inn
(Hamilton), the Franklin Horner Community Centre (Toronto), Pathways for
Children, Youth and Families (York Region), Our Place Family Resource Centre
(Kitchener) and The Boys and Girls Club (London). Participating community
centres in Quebec are the Tyndale St-Georges Community Centre, La rue des
femmes, Toujours ensemble and L'Association d'entraide Le Chaînon, all located
in the greater Montreal area.
    Over the next eight weeks, all nine centre representatives will have a
formidable challenge ahead of them as they aim to rally their communities to
get online and vote to help them start the busy summer season off on a clean -
and fresh foot. One centre from each region will win a top-to-bottom clean-up
session from a team of professional cleaners and a three-month supply of brand
name cleaning products Mr. Clean, Swiffer, Dawn, Cascade and Febreze.
    "We're thrilled to be sponsoring such a community-building initiative,"
says Victoria Maybee, External Relations, Procter & Gamble Inc. "These are
volunteer-based organizations that rely on the time and generosity of the
community, and who are all deserving of a clean break. As a focal point in
their community, centres should be at their cleanest and this challenge offers
centres the opportunity to kick-off their busiest season with a fresh start."
    In addition to the grand prize, Procter & Gamble Inc. will also be
donating a basket of cleaning products valued at approximately $100 to all
other community centres participating in the Simply Clean Communities

    For more information on the challenge and to vote, visit
    For easy, home care tips and creative ideas to inspire all your cleaning
needs, visit www.homemadesimple.ca

    About Procter & Gamble

    Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Tide(R), Always(R),
Pantene(R), Mach3(R), Bounty(R), Pringles(R), Swiffer(R), Charmin(R),
Downy(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R),
Clairol Nice 'n Easy(R), Herbal Essences(R), Head & Shoulders(R), Gillette(R)
and Braun(R). P&G is a leading consumer products company in Canada with over
$2.7 billion in annual sales. Please visit www.pgcanada.ca for the latest news
and in-depth information about P&G Canada and its brands.

For further information:

For further information: or to arrange an interview with a P&G
representative, please contact Victoria Maybee, Procter & Gamble Inc: (416)
730-4793, maybee.v@pg.com; Diane Sidik, MS&L: (416) 847-1316,
diane.sidik@mslworldwide.com; Melissa Mandolidis, MS&L: (416) 847-1341,

Organization Profile

Procter & Gamble

More on this organization


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890