Sportscene Group Requalifies as One of Canada's 50 Best Managed Companies

    BOUCHERVILLE, QC, Feb. 13 /CNW Telbec/ - Sportscene Group Inc. (TSX
Venture Exchange; Ticker Symbol SPS.A), operator of Quebec's leading chain of
sports-themed resto-bars, La Cage aux Sports, is proud to announce that it has
maintained its qualification as one of Canada's 50 Best Managed Companies
("Best Managed") for the year 2007, after being selected as one of the Best
Managed for a first time in 2006. Established in 1993, this annual event
organized by Deloitte in partnership with CIBC Commercial Banking, the
newsmagazine Les Affaires, the National Post and the Queen's School of
Business, each year recognizes 50 Canadian-owned and managed companies with
revenues of over $10 million that excel for their outstanding financial
performance and ability to create value through the strength of their
strategic vision and their innovative marketing and management practices.
    Over the past five years, Sportscene Group's net earnings have doubled
and its listed share price has increased by 450%. The key to its success: a
unique entertainment-themed restaurant concept, La Cage aux Sports, on which
Sportscene fully capitalizes through a powerful branding strategy, first-class
marketing, rigorous management practices and a targeted investment program.
With its 47 outlets serving more than seven million guests each year, La Cage
aux Sports network is one of Quebec's most recognized and popular banners, and
also ranks among the top-performing and most profitable businesses in the
restaurant industry.
    Sportscene Group's management accepted this requalification with
considerable pride. "Our Company is proud to be one of Canada's 50 Best
Managed Companies, an honour that attests first and foremost to the commitment
of our 2,300 employees. They are the greatest asset of Sportscene Group and
the Cage aux Sports restaurants across Quebec. As is the case for any winning
team, it takes discipline, a determination to win and sustained efforts to
outperform ourselves year after year. In acknowledging this achievement, our
Executive Committee wishes to congratulate and thank all those who contribute
to the Company's success."


    In business since 1984, Sportscene Group Inc. operates Quebec's leading
chain of sports-themed resto-bars: La Cage aux Sports. The chain comprises
47 "Cages", 32 of which are wholly or jointly owned by the Company, and 15 are
franchises. Enjoying a strong brand image, La Cage aux Sports serves some
seven million guests each year. La Cage aux Sports' most distinctive feature
is its "Sports, Gang, Fun" culture, showcased by an original decor, a festive
ambience, the use of the latest telecommunications technologies including the
broadcasting of sporting events on high-definition giant screens, and the
scheduling of a host of contests and special events for customers. In support
of its network expansion strategy and dynamic promotion of the La Cage aux
Sports trademark, Sportscene has developed special skill in the construction,
fitting-out and renovation of sites. The Company is also involved in certain
other complementary, sports-related activities, such as the organization and
closed-circuit broadcasting of international-calibre boxing events, the
organization of group trips to sports destinations and the provision of
on-site catering services at sporting and popular events. Employing a total of
over 2,300 people throughout the network and at head office, Sportscene has
built La Cage aux Sports' business and financial success on a three-tiered
strategy: a foodservice quality comparable to the best chains in its category,
first-class marketing focused on dynamic promotion of its trademark, and
operational management practices that rank among the most efficient in the

For further information:

For further information: Myriam Parent, (450) 645-1044; Contact: Jean
Bédard, Chairman of the Board, President and Chief Executive Officer; Gilles
Lacombe, Vice-President, Finance and Administration; Source: Sportscene Group

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