SPC Card launches National Shopping Day Event Offering Students Double Discounts

    Loyalty program aims to rock the mall walls

    TORONTO, Sept. 18 /CNW/ - Student Price Card (SPC Card) - Canada's
largest youth loyalty program - announced today that September 29th, 2007 is
the official date of its National Shopping Day. This first ever event gives
youth the opportunity to receive up to double discounts when they use their
SPC Card or BMO SPC Mosaik MasterCard at participating retailers.
    Fifty-two (52) retailers - representing more than 2,700 locations - are
participating in the event nationwide. Retailers include: Aldo, Athletes
World, Bentley, Bluenotes, the Bay, Esprit, Foot Locker, Guess, Roots, Sirens,
Sport Chek, Sterling, Stitches, Urban Behavior and Zellers.
    Azima Thakor, 17, a student at Kipling Collegiate Institute in Toronto,
describes the event as "very beneficial to students because you're getting
double the discounts...I feel that this event will really make students feel
significant and independent in making their own personal transactions."
    Nicholas Bianchi, SPC Card Director of Sales and Marketing suggests "our
goal was to create an exclusive shopping event that rewards students for their
loyalty by providing them with an incredible day of savings on the things they
need most. Due to the timing and relevancy of this event it could easily
provide greater value to student shoppers than Boxing Day."
    What makes this even more exciting for us is that BMO Mosaik MasterCard
recently announced that it has made SPC discounts a featured option for its
student customers. That means students who have a new BMO SPC Mosaik
MasterCard will have a convenient way to make their purchases and enjoy great
savings on the things that they would normally buy," said Mr. Bianchi.
    "Unlike any other student credit card on the market, the BMO SPC Mosaik
MasterCard provides our student customers with a complete set of rewards that
are relevant to their lifestyle, to their tastes, and to their needs," said
Nancy Marescotti, Director, BMO Mosaik MasterCard. "The option to combine SPC
Card instant savings with the additional value of AIR MILES or CashBack
rewards delivers unparalleled value," she said. "One Card. Twice the Benefits,
and a dedicated shopping day that really helps our student customers stretch
every dollar they have - you couldn't ask for better value."

    About SPC Card

    SPC Card is Canada's No.1 student loyalty program with over 500,000
members and a 110 retail chain coalition.

    About BMO SPC Mosaik MasterCard
    The new BMO SPC Mosaik MasterCard combines all the benefits of the BMO
Mosaik MasterCard credit card plus SPC exclusive discounts and savings on
clothes, food, entertainment, travel and other services at more than 10,000
locations across Canada.

For further information:

For further information: Nicholas Bianchi, Director of Sales and
Marketing, Nicholas@spccard.ca, SPC Card(tm), 1-800-267-9730 x241,
www.spccard.ca; Ralph Marranca, BMO Bank of Montreal, ralph.marranca@bmo.com,
(416) 867-3996

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Student Price Card Ltd.

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