Spb Online: Time to Claim 3G Profits

    BANGKOK, Sept. 3 /CNW/ - Today at ITU Telecom Asia, Spb Software, the
world's leading maker of Windows Mobile software, releases Spb Online to
mobile network operators. Spb Online is a set of premium online services for
3G networks that stimulates subscriber uptake of mobile entertainment. Spb
Online makes the following services easily accessible from handsets:

    - Mobile TV
    - Online Radio
    - News
    - Weather
    - Online games
    - On-device Catalog

    Spb Online radically changes the on-device user experience, functioning as
a clear single entry point to advanced online services from mobiles, and
allows mobile network operators capture multiple benefits from 3G networks:

    - Increased ARPU
    - Branding through fully customized content and UI
    - Improved subscriber loyalty through quality mobile experience

    Spb Online, with its breakthrough patent pending TV technology and
unparalleled on-device usability, is a solution that tackles the issue of weak
user interest in multimedia services, fuels subscriber content discovery, and
unlocks the potential of 3G. "We are a proven partner of mobile operators
through our customisation and usability products," - emphasizes
Sebastian-Justus Schmidt, Spb Software CEO. - "and we now see a great future
for Spb Online, which is set to be a strategically important product for the
    To learn more about Spb Online please contact Spb Software at
partners@softspb.com, or visit Spb Software at ITU Telecom Asia 2008 at
Challenger 3, space G11.

    About Spb Software (http://www.spbsoftwarehouse.com)

    Spb Software is the global leader in the design of Windows Mobile
applications, with R&D and design centers in Russia and Thailand, and presence
in Hong Kong, Taiwan, and USA. Spb combines a unique line of popular consumer
products and cooperation with the world's leading OEMs and carriers, such as
ASUSTeK, BenQ Siemens, E-TEN, Fly, Fujitsu Siemens Computers, Gigabyte, HTC,
O2, Optimus, Palm, Pharos, SingTel, Samsung, Sony Ericsson, Swisscom Mobile,
Toshiba, T-Mobile, and VimpelCom.

    Media Contact:

    Victoria Krasilshikova
    - Contact number: +7-812-335-6993
    - Contact email: pr@softspb.com

For further information:

For further information: Media Contact: Victoria Krasilshikova, Contact
number: +7-812-335-6993, Contact email: pr@softspb.com

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