Spare change makes a difference in the cancer fight

    LCBO stores help raise funds for Canadian Cancer Society during
    Daffodil Month

    TORONTO, March 28 /CNW/ - During the Canadian Cancer Society's annual
Daffodil Month fundraising campaign held in April, Ontarians can help fight
cancer by donating their spare change in coin boxes at any of the 600 LCBO
stores across the province. Money raised through the campaign will help fund
leading-edge cancer research and community support services.
    "We all have a cancer story to share because we all know someone who has
been touched by cancer," says Peter Goodhand, CEO, Ontario Division, Canadian
Cancer Society. "By investing those coins that jingle in your pocket or weigh
down your purse, you can help prevent cancer and make a real difference to
people living with cancer. We're thankful for the support from LCBO employees
and customers for this opportunity."
    The Canadian Cancer Society kicks-off Daffodil Month with Daffodil Days,
where bunches of fresh daffodils will be sold at locations across the
province, including at many LCBO stores, from March 27 to March 30. The cost
of a bunch of daffodils is $6 or two bunches for $10.
    And, throughout the entire month of April, friendly Canadian Cancer
Society volunteer canvassers will knock on doors to collect donations.
    Thanks to fundraising campaigns like Daffodil Month, the Canadian Cancer
Society is leading the way in the fight against cancer and progress is being

    -  Almost 60%(*) of people diagnosed with cancer today will survive the

    -  Overall cancer death rates have declined for both men and women.

    -  Death rates for childhood cancers have fallen by more than 50% since
       the 1950s.

    -  The breast cancer death rate in Canada has fallen by 25%.

    -  The prostate cancer death rate has declined by 2.7% annually since

    (*)Average five-year relative survival rates.

    "We are pleased to partner with the Canadian Cancer Society," says LCBO
Chair Philip J. Olsson. "LCBO's customers have always responded generously to
worthy causes, and we thank them for providing a positive change in so many
people's lives."
    The Canadian Cancer Society is one of 26 provincial and numerous local
charities that will benefit from the LCBO's province-wide donation box program
in 2008.

    The Canadian Cancer Society is a national community-based organization of
volunteers whose mission is the eradication of cancer and the enhancement of
the quality of life of people living with cancer. When you want to know more
about cancer, visit our website or call our toll-free, bilingual
Cancer Information Service at 1 888 939-3333.

For further information:

For further information: Camille Beaubien, Public Relations, Ontario
Division, Canadian Cancer Society: (416) 488-5402, ext. 2021.

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Canadian Cancer Society (Ontario Division)

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