Spa Week Toronto - The Perfect Complement to Standardized Health Care

    Once Considered an Indulgence, Spa Treatments are Quickly Becoming a

    TORONTO, March 29 /CNW/ -- Canada boasts one of the highest life
expectancies (about 80 years) and lowest infant morality rates of
industrialized countries, which many attribute to Canada's health care system.
However, Canada's health care system is the subject of much political
controversy and debate in the country. Some question the efficiencies of the
current system to deliver treatments in a timely fashion and advocate adopting
a private system similar to the United States. Conversely, there are worries
that privatization would lead to inequalities in the health system with only
the wealthy being able to afford certain treatments.
    Knowing that one has health care is a very reassuring fact. However, Spa
Week's mission extends beyond going to the doctor when you aren't feeling
well. Spa Week is promoting the concept of "Healthy-Care." Healthy-Care
affords you the luxury of putting control of your health directly in your
hands. It's all about being healthy and staying healthy! This spring, Spa Week
will be bringing $50 spa treatments to consumers in Canada in an effort to
introduce a new generation of consumers to the benefits of a healthy
lifestyle, and to open up the spa industry to the masses. These participating
spas include: 5th Element Day Spa & Boutique, Angel's Spa and Wellness Centre,
Ashgrove Spa, The Dawson Manor Spa, HydeAway Boutique Spa, Ici Paris Skin Care
Clinic & Spa and The Men's PowerSpa. Our goal is to make "wellness" more than
just a word -- we intend to do our part and make it a reality. By educating
and introducing the health benefits of the "spa lifestyle" to as many people
as possible, Spa Week is taking a leadership position in the campaign to
foster a healthy lifestyle.
    Spa Week is slated for April 16th-22nd and will take place in over 400
spas in 22 markets across the United States and Canada. A list of
participating spas will be posted on
    Spa Week is encouraging participating spas to develop wellness packages
and campaigns, but of course, the spas will continue to offer their signature
$50 treatments, along with enough pampering to please even the most
discriminating spa enthusiast.
    Motivated by the $13 billion annual North American spa industry, Spa Week
was developed by C & R Media's Cheryl Reid and Christina Castro, who hail from
successful careers within the luxury spa industry and publishing spheres. Spa
Week offers corporate and spa partners a vital niche marketing platform as Spa
Week builds as an international brand. This year, Spa Week sponsors include
Allure Magazine, Jane Iredale, B Kamins Chemist, Philip Stein Teslar, Skana,
The Spa at the Turning Stone, Contrex Water, Aquafresh, NicoDerm, Rusk, Spa
Chicks on the Go, Clodagh Design Studio, Michel Torino Wines, CEW, and Cancer
and Careers.
    A portion of all Spa Week proceeds benefits Cancer and Careers
(, a nonprofit organization for working women
with cancer. For more information, visit or call
Lindsey at (212) 352-8098 or

For further information:

For further information: Lindsey Gockenbach of C & R Media, Inc.,
+1-212-352-8098,; Web Site:;

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