Sound Revolution Inc. (OTC BB: SRVN) appoints John Melluso to its Board of Advisors

    TORONTO, Oct. 3 /CNW/ - Sound Revolution Inc. (OTC BB: SRVN), a digital
entertainment distribution and technology company, announces the appointment
of John Melluso to its Board of Advisors.
    Mr. Melluso's appointment brings over 30 years of mass market sales and
management experience in the entertainment industry to Sound Revolution's
Board of Advisors. He is presently Director of Sales, Central Region, for
Universal Studios Canada, where he oversees major retail audio, video and mass
accounts in Canada's largest retail market. Prior to joining Universal Studios
over 9 years ago, Mr. Melluso spent tenures of three years at Polygram Filmed
Entertainment and eight years at MCA Music Entertainment Group (now Universal
    At Universal Studios, Mr. Melluso champions Big Brothers and Big Sisters
of Canada, a charity with which he has been affiliated for over 10 years. His
initiatives have resulted in a devoted commitment by Universal Studios to the
cause of that charity, with staff participating in school mentoring programs
and other volunteer activities, including communication initiatives through
DVD insert advertising.
    "Mr. Melluso brings important expertise and know-how to Sound
Revolution's music retail endeavors. His unique skill-set will greatly inform
our strategy to combine online music retail with charitable fundraising," says
Sound Revolution's President and CEO, Robin Ram.
    "I'm thrilled to be part of the Sound Revolution Board of Advisors, and
look forward to using my experience to further the impact of Charity Tunes,
who are providing funding and awareness to some of the great charities," says
new Board of Advisor member, John Melluso
    Sound Revolution's Charity Tunes is North America's first charity-driven
digital entertainment distributor, offering music fans the opportunity to
support charities by downloading their favorite tunes. Charity Tunes partners
with artists to determine the percentage donation of each download to one of a
number of charities. The minimum donation is 10% and varies according to the
promotional agreement. Charity Tunes' website can be accessed at

    About Sound Revolution and Charity Tunes

    Music can change the world. Sound Revolution Inc., an innovative new
media corporation that marries business with social meaning, intends to change
the world - of online content delivery. Sound Revolution has digital content
management technology available for licensing and distribution services. It
also wholly owns Charity Tunes Inc., whose, a music download
website, is unique in its promotional partnerships between musical artists and
charities. For more info, go to or

    Forward-Looking Statements

    Except for the historical information contained herein, the matters
discussed in this press release are forward-looking statements. Actual results
may differ materially from those described in forward-looking statements and
are subject to risks and uncertainties. See Sound Revolution's filings with
the Securities and Exchange Commission, including, without limitation, Sound
Revolution's recent Form 10-QSB and Form 10-KSB, which identify specific
factors that may cause actual results or events to differ materially from
those described in the forward-looking statements.

For further information:

For further information: Sound Revolution Inc., Robin Ram, President,
(416) 271-9695; Investor Relations Hotline: 1-877-688-0093,,

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