Sophos Launches New Channel Sales Strategy for North America

    Conversion to 100 Percent Channel Model Occurs as Company Kicks Off New
    Fiscal Year

    BOSTON, April 9 /CNW/ -- Sophos, a world leader in IT security and
control, today announced the launch of its 100 percent channel sales strategy
in North America. The new Sophos Partner Program introduces three partnership
levels-Platinum, Gold, and Silver-and embraces a bi-directional value model
that fosters collaborative partnerships between partners and Sophos.
    "Driving rapid growth in the North American market is central to Sophos's
overall global strategy," said Mark Hatton, President, Sophos North America.
"We just completed a record-breaking year for sales in this market and a major
part of that was the contribution from our channel. Adopting a 100 percent
channel model will help to ensure our continued rapid growth in North America
this year and beyond."
    Sophos currently averages annual growth above the industry, with North
American market gains averaging closer to 50 percent.
    "The new Sophos Partner Program meets our partners' requirements of
driving value into the marketplace through innovation, best-in-class programs
as well as increased investment in people, systems and marketing," said
Michael Rogers, Vice President of North America Alliance, Channel & OEM Sales.
    The Sophos Partner Program features tiered benefits to partners that
reflect Sophos's strong commitment to strengthening security and control
throughout the network. Sophos Channel Sales teams provide a deep level of
support and are highly responsive to partners. The Program offers distribution
of high quality leads to qualified partners, on-line deal registration and
dedicated pre-sale and post-sale support. Extensive marketing support and
comprehensive training programs are available to enable partners to grow their
businesses through new customer acquisitions and incremental sales.
    "We welcome Sophos's commitment to providing the resources and unique
programs that help partners like Softchoice grow their business," said Steve
Leslie, Sr. Vice President of Sales and Marketing for Softchoice. "By offering
deal and lead registration, protection of margins and having a strong account
management team in place, partners can concentrate on the customer and less on
the logistics and backend of the business-that is paramount."
    Unlike its competitors, Sophos has structured a partner program that
promotes inclusiveness and benefits for partners at every level. Partners at
all levels are invited to market Sophos's complete line of products. As a
result, resellers operating in various regions and industries are able to
offer their customers critical security solutions such as comprehensive
endpoint security, network access control, web security and email security.
    "Choosing providers is more than just selecting top technology. I look
for partners that give Insight Enterprises an opportunity to excel," said
Steve Gagliano, Vice President of Software Product Management, Insight North
America. "Knowing Sophos's past commitment to our mutual success, I am looking
forward to the benefits available to us through the new program."
    "The recognized importance of security and control creates immense market
opportunity for Sophos," continued Hatton. "We have a long history of working
successfully with channel partners in North America, and we intend to meet
market demand by deepening those channel relationships, particularly with
partners that exhibit our same philosophies and aggressive goals."
    For information on the Sophos Partner Program or to join, visit:

    About Sophos
    Sophos is a world leader in IT security and control. Sophos offers
complete protection and control to business, education and government
organizations -- defending against known and unknown malware, spyware,
intrusions, unwanted applications, spam, policy abuse and uncontrolled network
access (NAC). Sophos's reliably engineered, easy-to-operate products protect
more than 100 million users in more than 150 countries. Through over 20 years'
experience and a global network of threat analysis centers, the company
responds rapidly to emerging threats and achieves the highest levels of
customer satisfaction in the industry. Sophos is a global company with
headquarters in Boston, MA, and Oxford, UK. For more information on Sophos,

    For More Information Contact:
    Heather Ailara                             Jennifer Torode
    Racepoint Group                            Sophos
    (781) 487-4650                             (781) 494-5885       


For further information:

For further information: Heather Ailara of Racepoint Group, 
+1-781-487-4650,; or Jennifer Torode of Sophos, 
+1-781-494-5885, Web Site:

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