Sony Unveils Two New Editions To The Reader Family; Drops eBook Pricing

    Multiple Language Support, Widespread Retail Availability and Affordable
    Pricing for eBooks to Open Digital Reading to Mass Audience

    TORONTO, Aug. 5 /CNW/ - Sony is today delivering on its promise of making
digital readers and eBooks more accessible for Canadians with the introduction
of two new Readers. Sony is also slashing prices for almost new releases and
New York Times best seller titles in the eBook Store by Sony from $11.99 to
$9.99 USD. The Reader Touch Edition and Reader Pocket Edition include features
to suit a broad spectrum of needs including French language support and will
be available at the end of August at, Sony Style retail
locations and select retail partners across Canada.
    "We firmly believe consumers should have choice in every aspect of their
digital reading experience" said Steve Haber, president of Sony's Digital
Reading Business Division. "Our goal is to expand the market and provide open
access to what consumers want to read when they want to read it - whether you
buy, borrow, or get it for free."
    The Reader Pocket Edition sports a five-inch electronic paper display
packaged in a stylish chassis and is available in three colours, including
navy blue, rose and silver. The Pocket Edition is easy to navigate with one
hand, and fits into a purse or jacket pocket. The diminutive device can store
about 350 standard eBooks and provides up to two weeks of reading enjoyment on
a single battery charge.
    The Reader Touch Edition features a responsive, menu-driven six-inch
touch screen panel enables quick, intuitive navigation, page turning,
highlighting and note taking with the swipe of a finger or by using the
included stylus pen. Readers can take handwritten notes with the stylus pen or
type with the virtual keyboard. All notes can be exported and printed out for
easy reference. The Touch Edition includes an integrated Oxford American
English Dictionary that allows you to look up a word by simply tapping on it.
The Touch Edition also offers five adjustable font sizes, as well as expansion
slots for both Memory Stick(R) PRO Duo(TM) and SD card, making your portable
library virtually limitless. It comes in red, black or silver.
    Both models feature Sony's award-winning industrial design and an E
Ink(R) Vizplex(TM) electronic paper display that mimics the look of ink on
paper. They ship with an attractive protective sleeve and USB cable. Sony's
eBook Library software 3.0, which now includes support for Apple Macintosh
computers as well as PCs, makes it easy to transfer and read any Adobe PDF
(with reflow capability), Microsoft Word, BBeB files, or other text file
formats on the Reader.
    Through the eBook Store by Sony (, Canadians can also
access more than half a million free public domain books from Google. These
titles, which Google has digitized as part of its Google Books project, are
available in EPUB format and are optimized for current models of the Sony
Reader. From Sony's eBook Store, Reader owners can download and transfer any
of these titles to their Reader, while new eBook Store users can access
available titles after setting up an account and downloading Sony's free eBook
Library software.
    The Reader Pocket and Touch Editions, available for $279 and $399
respectively, as well as accessories such as adaptors, cases and covers with
reading lights, will be available at the end of August at and
Sony Style retail locations across Canada. Book lovers interested in trying
out a Reader in person will also be able to find them for sale at Best Buy and
Future Shop.

    About Sony of Canada Ltd.
    Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of
Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony
provides end-to-end solutions through products that include the market-leading
Blu-ray Disc(TM) players, BRAVIA(R) televisions, Cyber-shot(R) digital
cameras, Handycam(R) Camcorders, VAIO(R) computers, broadcast cameras, IPELA
security cameras and video conferencing and many more products that deliver
the true entertainment experience.
    Sony is one of the most comprehensive entertainment companies in the
world with a portfolio that includes electronics, music, movies, games and
online businesses.
    With headquarters in Toronto, sales offices in Vancouver and Montreal and
distribution centres in Coquitlam, British Columbia, and Whitby, Ontario,
approximately 1,200 employees support a network of more than 500 authorized
dealers and 71 Sony Style retail locations across Canada.
    Sony Canada is proud to support the communities in which it operates
through corporate sponsorships of organizations that include the
Make-A-Wish(R) Canada, the United Way of Canada and Earth Day Canada.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Candice Hayman, Sony of Canada Public
Relations,, (416) 718-5048

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