New Models Support an Open Standard
TORONTO, Aug. 30 /CNW/ - Sony today took the wraps off two new Walkman(R)
players that not only support audio but video and photo as well.
The new NWZ-A810 and NWZ-S610 series of Walkman digital music players
will support an open platform, providing more choices for downloading and
managing music and video collections online.
"The new Walkman video players offer great resolution, a bright screen,
high-quality sound and a long battery life," said Gabrielle Holmes, director
of marketing, Personal Audio at Sony of Canada. "With a new open platform, we
are providing Canadians the choice to use multiple music sources."
The devices have a standard user interface that makes it easy to enjoy
songs, videos or pictures. For crystal-clear image quality, the video players
have a large Quarter Video Graphics Array (QVGA) LCD screen that displays
video at 30 frames per second. QVGA is a display mode for small screens in
which the resolution is 320 pixels vertically by 240 pixels horizontally.
The battery life allows up to eight hours of video playback for the
NWZ-A810 series and nine-and-a-half hours for the NWZ-S610 series. The battery
also provides up to 33 hours of music playback for both series.
The players support security-enhanced Microsoft Windows Media Audio
(WMA), as well as non-secure AAC and MP3 music formats, plus JPEG files for
photos, in addition to the AVC (H.264/AVC) Baseline Profile and MPEG-4 video
Users can download movie trailers, music videos, podcasts and video clips
from the Internet and use readily-available shareware to convert the clips for
use with the Walkman video players.
Music and Videos in Your Pocket
The top-of-the-line Walkman video players (NWZ-A810 series) have a 2-inch
QVGA (320 by 240 pixels) LCD screen (measured diagonally). This series of
players come with higher quality Sony earbuds (model MDR-EX082).
Designed with a younger demographic in mind, the NWZ-S610 series has an
1.8-inch QVGA (320 by 240 pixels) LCD screen (measured diagonally) and
includes an FM tuner with 30 pre-sets that makes it convenient to listen to
radio on the go.
The Walkman video players store up to 1,850 songs on the 8GB models, 925
songs on the 4GB models, and 440 songs on the 2GB models, for songs an average
of four minutes in length at 128kbps in the MP3 format.
Digital Music 101
For those who just want music sans video, Sony is also introducing the
NWZ-B100 series. The audio players include USB direct connect, a three-line
color LCD display and an FM tuner. They feature up to 12 hours of battery
With FM recording capability, it is easy to capture and play back radio
programs. The NWZ-B100 series also has a voice recorder function with a
built-in microphone for taking notes or recording sing-alongs to favorite
In addition to supporting easy transfer of non-DRM content via drag and
drop, this dedicated audio model will also support most subscription services.
The players store up to 485 songs on the 2GB player, for songs an average of
four minutes in length at 128kbps in the MP3 format.
Sony's Open Digital Music Environment
All of the new players are compatible with security-enhanced Windows
Media Audio and support most subscription music services. The new players are
also among the first to carry the Certified for Windows Vista (also known as
"With this initiative, Sony is debuting an important option for digital
media players as it opens new doors for a rich digital experience," said Dave
Wascha, director of Windows Client Product Management at Microsoft Corp.
"Consumers will be pleased that the new Walkman products carry the Certified
for Windows Vista logo and will take advantage of the new technologies
available in this Windows platform. Those who purchase this Walkman player can
rest easy knowing that the product has met explicit standards of reliability
To help manage digital music libraries, the new Sony Walkman video
players come bundled with Microsoft Windows Media Player 11. This familiar
interface makes transferring music truly intuitive. Sony offers a range of
accessories (sold separately), including a Bluetooth audio transmitter and
accessories that allow consumers to wirelessly release their music on the
With these new Walkman players, Sony has widened its digital music
environment to support Windows Media Technology. This gives customers greater
flexibility in their music software approach. As a result, Sony will be
phasing out the CONNECT music service based on Sony's ATRAC audio format in
North America and Europe. Specific timing will vary by region depending on
market demand, but will not be before March 2008.
Pricing and Availability
The NWZ-S610 series of Walkman music players come in three different
capacities and four colors:
- The NWZ-S615F player has a total capacity of 2GB; comes in black;
pink; and silver and costs about $140.
- The NWZ-S616F player has a total capacity of 4GB; comes in black;
pink; silver and red and costs about $180.
- The red model is exclusive to the Sony store and www.sonystyle.ca
- The NWZ-S618F player has a total capacity of 8GB; comes in black and
silver and costs about $250.
The NWZ-A810 series of Walkman music players come in two different
capacities and three colors:
- The NWZ-A815 player has a total capacity of 2GB; comes in black and
costs about $170.
- The NWZ-A816 player has a total capacity of 4GB; comes in black;
silver and pink and costs about $200.
- The NWZ-A810 series will be available exclusively online at
www.sonystyle.ca and at Sony stores across Canada later this Fall.
The NWZ-B100 series of Walkman music players come in 2GB capacity and
three colors: black; white; and violet and costs about $100.
The Walkman NWZ-S610 series and NWZ-B100 series will be available in
September online at www.sonystyle.ca, and across the country at the Sony store
retail stores, and authorized dealers.
About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of
Sony Corporation of Tokyo, Japan, a world leader in the manufacture and
marketing of electronic and computer products for consumer, business,
electronics publishing and multimedia applications on a global scale. With
headquarters in Toronto, sales offices in Vancouver and Montreal and
distribution centres in Coquitlam, British Columbia, and Whitby, Ontario,
approximately 1,000 employees support 79 Sony stores and a network of more
than 500 authorized dealers across Canada. For more information visit
Further information is available through www.sony.ca,
www.thesonystore.ca, or www.sonystyle.ca.
Editor's Note: For the new Walkman players, video playback time is
approximate in MPEG-4 at 384 kbps. Music playback time is approximate in
MP3 at 128kbps. Walkman is a registered trademark of Sony Corporation.
For further information:
For further information: Sony of Canada, Tony Smith, Vice President,
Marketing Communications, (416) 495-3707, email@example.com; Silverhammer
Public Relations, Michelle Cowan Lefler, Counsellor, (416) 324-2024,