Sony Style(R) celebrates rebrand in Canada by taking customer "Wonder" to new heights

    TORONTO, Sept. 15 /CNW/ - In the wake of rebranding its retail stores
across Canada, Sony of Canada Ltd. is inviting Canadians to 'Experience the
Wonder' of Sony Style and to participate in celebrations across Canada this
    "Sony Style locations are focused on bringing a unique, interactive,
electronics shopping experience to our customers," says Robin Powell, Vice
President, Retail Division, Sony of Canada Ltd. "Our goal is to ensure our
customers experience a feeling of wonder as they interact with the complete
line of innovative Sony products, including Full HD Sony BRAVIA televisions,
Sony PlayStation(R) consoles and games, digital imaging products and VAIO
computers. At Sony Style, customers will experience first-hand,
simple-to-operate, integrated entertainment solutions."
    Sony Style has grown to over 80 locations across Canada. To celebrate
this growth and the stores' rebrand, Sony Style will be hosting 'Wonder
Walkers' events, which emulate the feeling of wonder the company strives to
bring to its customers: towering above the masses, stilt-walking performers -
'Wonder Walkers' - will entertain residents of Vancouver, Calgary, Toronto and
Montreal and capture the expressions of wonder and amazement on people's faces
as they gaze up.
    Event participants will be issued a card to view their photo online, and
can enter for a chance to win a grand prize trip for two to a Wonder of the
World, truly taking the wonder experience to the next level.
    "We are really excited about the Wonder Walkers' events," says Powell.
"Certainly these events demonstrate our energized focus on creating the
ultimate experience for Sony Style customers across Canada."

    Wonder Walkers Events across Canada on Friday, September 19, 2008:

        Toronto - Dundas Square, corner of Yonge & Dundas Street, 11:00AM -
         3:00 PM
        Vancouver - 200 Granville Square, 11:00 AM - 3:00 PM
        Calgary - Stephen Avenue Walk, 11:00 AM - 3:00 PM
        Montreal - Complex Desjardins, 11:00 AM - 3:00 PM

    About Sony of Canada Ltd.

    Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of
Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony
provides end-to-end solutions through products that include the market-leading
Blu-ray Disc(TM) players, BRAVIA(R) televisions, Cyber-shot(R) digital
cameras, Handycam(R) Camcorders, VAIO(R) computers, broadcast cameras, IPELA
security cameras and video conferencing and many more products that deliver
the true entertainment experience. Sony is one of the most comprehensive
entertainment companies in the world with a portfolio that includes
electronics, music, movies, games and online businesses. With headquarters in
Toronto, sales offices in Vancouver and Montreal and distribution centres in
Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200
employees support a network of more than 500 authorized dealers and 80 Sony
Style(R) locations across Canada. Sony Canada is proud to support the
communities in which it operates through corporate sponsorships of
organizations that include the Make-A-Wish(R) Canada, the United Way of Canada
and Earth Day Canada.

For further information:

For further information: Candice Hayman, Sony Canada Public Relations,
(416) 718-5048,

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