Sony Ericsson XPERIA X1 Arrives in Canada

    Premium handset provides the best personalized multimedia and
    productivity experience

    TORONTO, June 25 /CNW/ - Finally a mobile device that plays as hard as it
works, or if you prefer, works as hard as it plays.
    The highly anticipated XPERIA X1 from Sony Ericsson, now available
exclusively from Rogers Wireless, unites a range of multimedia and
communication experiences in a way that can be personalized to reflect how
consumers want to use their smartphone. The X1 retails for $249.99 on select
three year terms with Rogers.
    "Our vision for the X1 is to deliver a seamless blend of mobile web
communication and multimedia entertainment that can be personalized to reflect
user needs," said Michelle Digulla, General Manager for Sony Ericsson Canada.
"When you combine its innovative design, panel navigation and countless
advanced features, it's clear why this device sets the benchmark for both your
personal and business life."
    The XPERIA X1's unique panel user interface is at the heart of the
device's ability to create and adapt to consumers' personal choices. The nine
panels let consumers access all areas of their life with one touch and can be
styled to suit their needs while switching between panels, enabling consumers
to enjoy seamless access to the information and applications of their choice.
    As Sony Ericsson's first smartphone to launch in Canada, the XPERIA X1
brings together a large three-inch wide VGA display touch screen and a full
QWERTY keyboard all wrapped into a sleek arc slider handset with metal finish.
    "The X1 runs on the Rogers 3.5 Network, with speeds 3x faster than any
other carrier in Canada, enabling audio and video streaming, high speed
Internet surfing, multimedia messaging and email on the go with download
speeds up to 7.2 Mbps," says John Boynton, Senior Vice President and Chief
Marketing Officer, Rogers Wireless. "In addition to delivering 3G mobile
broadband speeds, the X1 supports Wi-Fi to meet the needs of consumers'
always-connected lifestyle."
    By incorporating the Windows Mobile 6.1 Professional operating system and
Microsoft Mobile Office, the X1 provides a powerful mobile PC experience that
frees consumers from their home and office.
    "Powered by Windows Mobile 6.1 Professional and a personalized panel
touch interface, the XPERIA X1 is designed for consumers that want to stay
connected on the go," said Alec Taylor, Windows Mobile Lead, Consumer and
Online, Microsoft Canada. "This is the ultimate smartphone that brings
together efficiency, multimedia and style, all in one mobile device."
    Sony Ericsson recognized that it is important for the device to evolve
over time. Panels continue to be developed by third party developers many of
which are ready for download.
    In the tradition of Sony Ericsson, the X1 offers consumers the ultimate
multimedia experience with a 3.2 megapixel camera, video streaming, video
playback and video recording and the ability to enjoy all their digital music.

    -  Personalized panel touch interface - Personalize the Windows Mobile
       (TM) 6.1 Professional interface to suit your needs with this
       customizable 9-panel interface. Choose from a variety of productivity,
       entertainment and web panels through a constantly evolving library.

    -  3" high-resolution WVGA screen - Enjoy the DVD quality screen for
       video playback, pictures and games.

    -  High-speed connectivity - Enjoy fast file downloads and high-speed
       surfing with Rogers 3.5G network or Wi-Fi.

    -  Premium Design - The unique slider design lets you rest your thumbs
       comfortably on the keypad for texting ease. Use it how you want, with
       a QWERTY keyboard, touch screen, optical mouse and stylus all in a
       stylish and sophisticated casing that's also highly durable.

    -  Premium after-sales service - Travel with ease as the X1 includes
       Advanced Exchange for defective units when you travel globally. Plus,
       there is a direct and dedicated personal call centre for support just
       for the X1.

    For detailed specifications please visit:

    About Sony Ericsson

    Sony Ericsson is a top, global industry player with sales of around 97
million phones in 2008. Diversity is one of the core strengths of the company,
with operations in over 80 countries including manufacturing in China and R&D
sites in China, Europe, India, Japan and North America. Sony Ericsson was
established as a 50:50 joint venture by Sony and Ericsson in October 2001,
with global corporate functions located in London. For more information about
Sony Ericsson please visit

For further information:

For further information: The iPR Group, John Settino or Anne Morello, /, (416) 850-2524

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