Sony adds intelligent auto technology to Cyber-shot(R) cameras to make taking perfect shots easier

    TORONTO, Feb. 18 /CNW/ - Sony of Canada Ltd. today announced five new    
Cyber-shot(R) cameras (models DSC-T900, DSC-T90, DSC-W270, DSC-W230 and
DSC-H20) that make it easier to take the best pictures without changing

                         Cameras that "think" for you

    The intelligent auto mode, available on T900, T90, W270 and H20 models,
helps "think" for you; detecting scene conditions and then adjusting settings,
especially in difficult lighting scenarios.
    "These cameras provide a seamless experience," said Mio Ozawa, marketing
manager in the Digital Imaging Division at Sony Canada. "From taking pictures
of a beautiful landscape to recording indoor birthday parties, no matter the
situation, these cameras know what to do to get the best shot."
    Additionally, intelligent auto mode enhances pictures of faces to capture
natural skin tones, identifies when your subject has closed eyes and helps
reduce blur without damaging image quality.

                           Other Key Technologies

    Sony has combined three of its key technologies to make these cameras
smarter. Intelligent scene recognition (iSNC) detects up to eight scenes,
recognizing objects, faces and lighting conditions (e.g. low light and
backlight). Then, in one-thirtieth of a second, it changes the setting to get
the best shot.
    Face detection registers up to eight faces, adjusts focus, exposure,
white balance, and flash; and detects motion. These intelligent cameras
combine face detection with iSCN, featuring blink detection. They take two
pictures and save the one in which the subject's eyes are the least shut.
    The W270 and H20 cameras also have selected-face memory, allowing you to
zero in on the main subject's face. The next time the camera detects the
priority face in the frame, it will automatically focus on that person.
    The W230 model has iSCN that detects up to five scene conditions, face
detection with child and adult priority, and the Optical SteadyShot(TM) image
stabilization feature. You can turn on these features in auto mode to make the
W230 camera intelligent.
    All of the new cameras have the Optical SteadyShot feature and Smile
Shutter(TM) technology. The Optical SteadyShot image stabilization feature
helps prevent blur due to camera shake without impacting image quality.
Equipped with Sony's Smile Shutter technology, these cameras automatically
capture a smile the moment it happens.
    Another advanced feature that sets these cameras apart from most digital
still cameras is iSCN advanced. When the scene has difficult lighting such as
backlight or low light, the camera will take two shots within a fraction of a
second using two alternative settings, so you can select which picture you

                                  HD Movies

    The W270, H20, T90 and T900 cameras feature wide and full-screen 720p
movie recording at 30 frames per second in fine, standard and VGA recording
modes. The 720p movie resolution is three times higher than VGA movies.
    The movie function is based on the MPEG4 codec for video compression.
Plus the T900 has a stereo microphone. Benefits of the format include
high-quality video as well as PC-friendly files that are easy to download,
upload and share.

                               Style and Colour

    With a compact design for easy on-the-go portability, the DSC-T90 and
DSC-T900 cameras are 15 millimeters and 16.3 millimeters thin, respectively.
The 2009 line of W and T series cameras come in a pallet of colours to match
your unique style.

                           Powerful Core Features

    The W230 camera has 12.1 megapixels, 4X wide (30mm) Carl Zeiss(R) Vario
Tessar optical zoom lens and 3-inch (measure diagonally) LCD screen. The W270
model adds a 5X wide (28mm) optical zoom lens with 2.7-inch (measure
diagonally) LCD screen.
    The T90 camera also has 12.1 megapixels and a 4X Carl Zeiss(R) Vario
Tessar optical Zoom and 3-inch (measured diagonally) wide touch-panel LCD
screen. The T900 camera adds a larger 3.5-inch Xtra Fine LCD screen that
delivers high resolution images (921,600 dots), which is approximately four
times higher than conventional LCD screens.
    The H20 model features 10.1 megapixels, a 10X Carl Zeiss(R) optical zoom
lens and a 3-inch (measured diagonally) LCD screen.

                               Easy Navigation

    Sony has simplified the display of options on most of these cameras to
make it easier for customers to use them. The most commonly used features
include shooting mode, zoom, play, delete and Smile Shutter. These are
available at a click or touch of a button. More sophisticated users can select
other shooting modes or change the settings using the menu button.

                       Tools to Edit, Archive and Share

    These cameras are equipped with tools to edit, archive and share
memories. They have in-camera features like red-eye correction and image
management to easily sort through thousands of photos in calendar view or
album view. You can group favourites and filter by baby, adult, all faces or
smiles. The PhotoMusic feature offers a slideshow mode with transitions and
music for viewing on the camera or television.
    The HD output feature lets you view images in high-definition (cable and
Cyber-shot station not included). The T900 camera is bundled with a camera
stand that allows HDMI connectivity (cable not included).
    Bundled Picture Motion Browser (PMB) software allows you to quickly
organize images on a compatible PC and upload images to the Web. You can
search and organize images by event, smile or face, including children and
infants. Then you can display them in calendar or chronological views
organized into folders.

                           Pricing and Availability

    The cameras will be available early April online at, at Sony
Style(R) retail locations, and at authorized dealers nationwide.

    -   The W230 camera will be available in silver, black, blue and red for
        about $270
    -   The W270 camera will be available in silver, black, red and gold for
        about $300.
    -   The T90 camera will be available in silver, black, pink, blue and
        brown for about $350.
    -   The T900 camera will be available in silver, black, red and bronze
        for about $480.
    -   The H20 camera will be available in black for about $350.

    Editor's Note: News releases and digital images are available at

                          About Sony of Canada Ltd.

    Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of
Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony
provides end-to-end solutions through products that include the market-leading
Blu-ray Disc(TM) players, BRAVIA(R) televisions, Cyber-shot(R) digital
cameras, Handycam(R) Camcorders, VAIO(R) computers, broadcast cameras, IPELA
security cameras and video conferencing and many more products that deliver
the true entertainment experience.
    Sony is one of the most comprehensive entertainment companies in the
world with a portfolio that includes electronics, music, movies, games and
online businesses.
    With headquarters in Toronto, sales offices in Vancouver and Montreal and
distribution centres in Coquitlam, British Columbia, and Whitby, Ontario,
approximately 1,200 employees support a network of more than 500 authorized
dealers and 79 Sony Style(R) retail locations across Canada.
    Sony Canada is proud to support the communities in which it operates
through corporate sponsorships of organizations that include the
Make-A-Wish(R) Canada, the United Way of Canada and Earth Day Canada.

For further information:

For further information: Candice Hayman, Sony of Canada Public
Relations,, (416) 718-5048

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890