Sonomax® Technologies' Custom Earphones, the Award-Winning sculpted eers™, Launch in Canada

The highly anticipated custom earphones by Sonomax Technologies hit the shelves of select Canadian retailers

MONTREAL, June 13, 2011 /CNW Telbec/ - Sonomax® Technologies, Inc. (TSXV: SHH) announced today that the award winning sculpted eers™ custom earphones will be available to Canadian retail customers this week. The highly acclaimed custom molded earphones will be premiered on Wednesday, June 15th at Boutique Tone in Montreal, at HearAtLast in Ottawa (Orleans) on Thursday, June 16th and on Friday, June 17th at HearAtLast in West Edmonton.

Sculpted eers, the revolutionary custom earphones, are molded to the unique shape of an individual's ear canal in just four minutes. They provide maximum comfort, exceptional sound, and a secure fit even during vigorous activity. Additionally, the acoustic seal delivers a total audio immersion experience so consumers can safely enjoy the highest quality music at a fraction of the volume required by generic earphones.

"I'm thrilled to offer sculpted eers custom earphones to my customers, " said Boutique Tone Owner and CEO Jeremy Stern. "They're amazing. I'm always looking for the newest and coolest products on the planet and that's exactly what sculpted eers are. I saw how people reacted to them at the NAMM Show earlier this year and now that I've been using them, I'm even more of a believer. My customers are going to love them."

Nick Laperle, Sonomax Technologies' President and CEO will attend the official product launch, which will be from 4:00 until 7:00 p.m. on June 15th at Boutique Tone, 4292 Saint-Laurent in Montreal. "Boutique Tone is Montreal's premier specialty music store for guitar and bass players. They are perfect partners for sculpted eers custom molded earphones," Laperle said. "I'm delighted that I'll be on hand for the launch and am looking forward to personally introducing sculpted eers to Boutique Tone's customers."

Laperle will also be present for the sculpted eers launch at two HearAtLast locations. The Ottawa (Orleans) sculpted eers launch is set for Thursday, June 16th and on Friday, June 17th the West Edmonton HearAtLast store will introduce the sculpted eers product. Launch time will be from 4:00 p.m. until 7:00 p.m. at both locations. HearAtLast, a store-within-a-store at various Walmart locations throughout Canada, sells state-of-the-art hearing aids, earphones and other assistive hearing devices.

"HearAtLast's customers are going to be astounded with the quality of sound that sculpted eers' molded earphones delivers at a safe listening level," commented Laperle. "I can't wait to show them how it works."

"Hearing preservation is a key concern of our business and when a product provides hearing safety without sacrificing audio performance, consumers are delighted," said Gora Ganguli, President and CEO of PHC Canada, which operates the HearAtLast stores. "This exciting product is unique in that it promises to bring custom fitting to the mass market. It nicely complements our product line and I'm very pleased to be able to make sculpted eers available to our customers."

The Ottawa (Orleans) HearAtLast is located at 3900 Innes Road and the West Edmonton HearAtLast is at 18521 Stony Plain Rd. N.W.

Laperle anticipates that Sonomax will launch the new sculpted eers custom earphones in the US later this summer. "We're working with our first major US retail partner, Airport Wireless, to schedule the sculptured eers launch sometime between late July and early August," he said. Airport Wireless owns and operates high-end stores in major US airports, under the Airport Wireless and Tech Showcase names. The stores cater to business travelers, one of Sonomax's key demographics for the new sculpted eers™ earphones product.

sculpted eers can also be pre-ordered at the sculpted eers website, for delivery in August. For more information or to pre-order, please visit

About Sonomax Technologies, Inc.

Sonomax is a leader in the research, development and licensing of in-ear technologies.  With over 50 patents and trademarks worldwide, Sonomax's pioneering innovation includes instant custom-fitting earpieces that deliver the most comfortable, protective, and sound enhancing experience in the world, as well as software driven solutions for validating earpiece performance.  The latest SonoFit™ system offers OEM, ODM and aftermarket clients a broader range of opportunities in customized earpieces for the Consumer, Industrial, Military and Health markets.  Learn more at


For further information:

Alecia J. Shaver
Account Executive
Office: 732.212.0823

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