Sonomax announces success of critical phase II milestone - Delivery mechanism that inflates earplug comes in on time, on budget

    MONTREAL, Aug. 31 /CNW Telbec/ - Sonomax Hearing Healthcare Inc. (SHH:TSX
Venture Exchange) is proud to announce that it has successfully passed its
Phase II milestone, proof-of-performance of a delivery mechanism that inflates
a V3 earplug as per fit function criteria.
    "This is an accomplishment that cannot be overestimated", said Adam
Schwartz, Executive Vice-President and Chief Operating Officer of Sonomax, "It
is the missing piece of the puzzle that up until now has eluded us, no matter
which way we approached it. I just can't say enough about the determination
and competence of my technical team in achieving this all-important
    Said Nick Laperle, Sonomax's President & Chief Executive Officer,
"Passing this milestone is a substantive achievement because Sonomax utilized
a completely mechanical system to fill an earpiece and was able to effectively
demonstrate that it will be able eliminate outside human intervention in the
fitting process. This means that, when fully commercialized, users will be
able to easily customize their own earplugs themselves by simply seating them
in their ears and pressing the "Magic Button". The IFS "Intelligent Fitting
System" does the rest; it will dispense the perfect amount of silicone into
the earpiece. Once fitted, the IFS simply is snapped off and the user is left
with perfect fitting custom fitted earpieces ideal for earphones or
Bluetooth(TM) devices."
    On August 21 Sonomax announced by press release that the company had
achieved scientific proof of the company's ability to develop a technology to
produce an off-the-shelf, self-fitting, custom earpiece. (CNW Telbec), In that
release, the company undertook that as a matter of corporate policy, it would
announce success or failure of each of the remaining four milestones, the next
milestone at that time being this one, scheduled for today's date.
    The company reaffirms its pledge to announce success or failure of each
of the remaining three milestones. The next milestone will be to have subjects
who have not been coached, fit themselves using the IFS system without
assistance. This milestone is scheduled for the end of September, 2009.

    About the NEW Sonomax

    Sonomax is a developer and licensor (OEM) of in-ear technologies. The
company's patented instant "self" custom-fitting earpieces deliver the most
comfortable sound enhancing earpieces in the world. This unique technology
enables a wide range of applications such as earphones for the music and
gaming markets, hearing protection for military and industrial applications,
affordable hearing aids and the ever expanding Bluetooth(TM) headset business
    This news release contains certain forward-looking statements that
reflect the current views and/or expectations of Sonomax Hearing Healthcare
Inc. with respect to its performance, business and future events. Such
statements are subject to a number of risks, uncertainties and assumptions.
Actual results and events may vary significantly. The TSX Venture Exchange has
not reviewed and does not accept responsibility for the adequacy or accuracy
of this release.
    %SEDAR: 00013736E

For further information:

For further information: Nick Laperle, President & CEO, (514) 932-2674,
ext 2229 or (877) 766-6629, ext 2229,,

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