Solidifi Launches Paradigm Changing Valuation Solution

    Collateral Valuation & Risk Management technology transitions seamlessly
into US market

    CHICAGO, Oct. 20 /CNW/ -- Solidifi Inc., a leading provider of collateral
valuation and risk management services, announced that it has now fulfilled
its first residential real estate appraisal orders in the United States using
its Solidifi Values(TM) solution. The company, which has been serving the
collateral valuation and risk mitigation needs of global lenders in Canada,
said the initial transactions clearly demonstrated the company's unique
ability to deliver efficient and high quality collateral valuations with
complete transparency to lenders. The company is currently working with
several national lenders for a nationwide rollout.

    "As promised, we have launched our U.S. operation on schedule and we are
now providing our complete range of services to lenders," said Jason Smith,
President and CEO of Solidifi. "As expected, our solution operated perfectly
and the lender received high quality valuations delivered with full appraiser

    The successful transactions come less than six months after the company
committed to enter the U.S. market, which it did during the most serious
housing downturn since the Great Depression. Solidifi Values(TM), the only
technology-based service that provides 100 percent transparency to the lender
at the same time allowing professional appraisers to set their own fees, is
expected to be a much-needed solution to many of the appraisal-related
problems the mortgage industry has been experiencing. The speed with which new
appraisers have joined the company's National Appraiser Network and the
willingness of national lenders to go live on the new service immediately are
testament to the fact that Solidifi offers what the U.S. home finance industry

    Solidifi provides mortgage professionals with risk management and data
analytic solutions that assist them in making smart decisions about collateral
valuations while significantly reducing the time and cost involved in
processing mortgage loans. Solidifi offers an established suite of products
and services including Solidifi iQ(TM) which is a dynamic, multi-dimensional
rating of an appraiser's report quality, competency and professionalism on the
Solidifi National Appraiser Network. Solidifi iQ(TM) considers appraiser
credentials, report quality assessed during the report review process, and
client feedback and applies configurable weightings aligned to a lender's
policies and preferences -- which is unique in the industry.

    "Lenders require accurate valuations from professional appraisers who can
confidentially prove their ability to deliver quality results, on time and at
a fair price," said Smith. "Solidifi is the only company that can deliver
that, and we do it in a completely transparent, fully compliant manner. We are
proud to be open for business."

    The company has been pleased with the speed with which many high quality
appraisers have applied for inclusion in the National Appraiser Network.
Solidifi is attracting many appraisers that refused to work with appraisal
management companies in the past because they were unwilling to split their
fees. With Solidifi, they are paid 100 percent of the fee they charge.

    About Solidifi Inc.
    Solidifi is a leading provider of collateral valuation, risk management
and data analytic services to the North American mortgage industry. Solidifi
provides mortgage lenders and professionals with a flexible service platform
for procuring collateral valuations from marketplace vendors and appraisers,
with complete transparency and data to make "incredibly smart decisions".
Solidifi currently serves leading global financial institutions and is located
in Chicago and Toronto. For more information, visit

    For more information, please contact:

    Mike Kraemer
    Solidifi Inc.
    Tel: 416-660-3957
    Fax: 905-739-1222


For further information:

For further information: Mike Kraemer of Solidifi Inc., +1-416-660-3957,
or Fax, +1-905-739-1222, Web Site:

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