Solidifi Launches Fully Transparent National Appraiser Network

    CHICAGO, Sept. 5 /CNW/ -- Solidifi Inc., a leading technology-based
provider of collateral valuation and risk management services to the mortgage
lending industry, announced that expansion to nationwide appraiser coverage is
ahead of schedule. Response from experienced appraisers coast-to-coast since
Solidifi launched its registration process less than two weeks ago surpassed
initial goals and is driving the development of the fastest growing network of
quality appraisers in the U.S. today.
    Solidifi's National Appraiser Network is founded on the principle that a
fully transparent technology platform will ensure appraiser independence while
also giving lenders access to a full range of performance metrics.  This depth
of transparency allows Solidifi's clients to identify appraisers demonstrating
the professional competency required to meet their requirements for specific
assignments in addition to the level of quality as measured by past
performance.  Transparency expands further with display of the full fee(*) set
by the appraiser.
    "The key to success in the collateral valuation business lies in the
quality of the appraisal network. The Solidifi National Appraiser Network is
built on the first technology platform specifically designed to be fully
transparent to give lenders the information they require while protecting the
appraiser from client pressure," said Jason Smith, CEO of Solidifi.
"Solidifi's full fee business model attracts the kind of expert independent
appraisers sought by our lender clients in these turbulent times. Lenders are
provided with all of the performance and report quality information required
to manage their risk effectively while ensuring appraiser independence."
    Appraiser pressure has been an area of critical concern for the industry
for some time and has led to a number of innovative new initiatives, including
the Home Valuation Code of Conduct ("HVCC"). Solidifi was founded in 2004 on
the idea that a truly transparent platform is the only way to avoid the
problems that have plagued traditional AMCs. The company expanded into the
U.S. market and has invested significant resources preparing its Solidifi
Values(TM) collateral management service, offering mortgage professionals,
lenders, and investors solutions that are flexible and provide transparency in
collateral valuations.
    "Quality and transparency were our highest priorities when we developed
our platform," Smith said. "Many lenders are surprised to find out that we can
provide our level of quality, complete transparency, allow appraisers to earn
their full fee and still provide bottom line savings to our lender clients.
But that's exactly what has happened as we have rolled out this platform to
top tier lenders in North America over the past 2 years."
    Appraisers in the U.S. have been pleasantly surprised when presented with
the details of Solidifi's new network, but collateral valuation experts in
Canada have been enjoying its benefits for some time.
    "Being included in Solidifi's network for the past 3 years has made it
easier to prove that we are a leading company," says Al Garbens, AACI, P.App.,
of York Simcoe Appraisal Corp. Ltd. "Everyone says they have high levels of
customer service and can deliver on time, but the transparency built into
Solidifi's technology allows us to actually prove it on a daily basis. In a
market where long-term success is no longer a foregone conclusion, it's good
to be able to prove how good we really are."
    (*)full fee means that each appraisal company sets its own fees and does
not split that fee with Solidifi. Appraisers that were previously forced to
give away up to half of their regular fee to an AMC are now free to determine
how much they will charge. Appraisers compete with each other on quality,
speed and price which results in monetary savings and efficiency benefits for
the lender.
    About Solidifi Inc.
    Solidifi is a leading provider of collateral valuation, risk management
and data analytic services to the North American mortgage industry. Solidifi
provides mortgage lenders and professionals with a flexible service platform
for procuring collateral valuations from marketplace vendors and appraisers,
with complete transparency and data to make "incredibly smart decisions".
Solidifi currently serves leading global financial institutions and is located
in Chicago, Toronto, Montreal and Calgary. For more information, visit

    For more information, please contact:
    Mike Kraemer
    Director of Marketing & Communications
    Solidifi Inc.
    Tel: 312-268-5679
    Fax: 312-268-5801


For further information:

For further information: Mike Kraemer, Director of Marketing &
Communications, Solidifi Inc., +1-312-268-5679, +1-312-268-5801, Web Site:

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