Sold-out 2007 Grey Cup game boosts tourism in Ontario

    TORONTO, Nov. 22 /CNW/ - The McGuinty government has invested $200,000 to
help market the Grey Cup Festival in Toronto which ends on Sunday with a sold
out game between the Saskatchewan Roughriders and the Winnipeg Blue Bombers,
said Tourism Minister Peter Fonseca today.
    "The Grey Cup Festival and television broadcast of the game gives
thousands of visitors and viewers a great opportunity to see all that Toronto
has to offer," said Fonseca. "Our government is pleased to help promote this
exciting festival to football fans across the country and in border states."
    The 2007 Grey Cup Festival runs from November 21-25, when the 95th
Grey Cup Game kicks off. The game, which returns to Toronto for the first time
in 15 years, will feature a performance by rock singer Lenny Kravitz during
the half-time show. Festival events across the city include music, comedy and
street celebrations at more than 50 Toronto venues.
    "We are thrilled to bring Canada's largest professional sporting event
back to Toronto," said Brad Watters, General Manager of the 2007 Grey Cup
Festival. "Thanks to the generous support of the Ministry of Tourism, we were
able to generate a lot of buzz about this festival and the game." The Ontario
government has invested in many other sport tourism initiatives including:

    -   $8 million to help build the National Soccer Stadium, which hosted
        the FIFA Under 20 World Cup soccer tournament in May.

    -   $225,000 to help promote the 2007 Steelback Grand Prix, which took
        place from July 6-8.

    -   $150,000 to help market the 2007 Rogers Cup, which took place from
        August 11-19.

    Disponible en français


For further information:

For further information: Alicia Farrow, Minister's Office, (416)
314-1400; Gary Wheeler, Communications Branch, (416) 325-8391

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