Softwrap Announces Partnership With Double Fusion to Offer Free Games

    SAN FRANCISCO and LONDON, Sept. 22 /CNW/ - The advertising world has
woken up and realised the importance of gamers around the globe. Double
Fusion's in-game advertising technology allows game publishers to insert
advertisements into their games, creating a new method of generating revenues
for the publishers.
    Until now, publishers have had to rely on sales conversions from trials
to actual purchases in order to generate revenues. The typical ratio for games
hovers around 1-3% which equates to approximately 97% of downloads making zero
income as well as becoming a download cost to publishers.
    With Double Fusion's technology, distributed games become a fundamental
part of a successful advertising campaign. Advertisers pay for the game and
not the consumer, ensuring that publishers receive revenues for all
distributed games including this lost 97%.
    Double Fusion has teamed up with Softwrap to ensure that their
distributed games are targeted to the correct markets and the intellectual
property of the publishers is protected with world leading Digital Rights
Management security. If an advertiser cancels their campaign or a distribution
deal is put in place for a specific region, Softwrap's technology has total
control over the use of the game in all countries and can ensure that only the
targeted audience has access to use a title.
    Softwrap's technology allows users to remove the in-game adverts by
purchasing a license through a built-in secure ecommerce platform and brings
two revenue sources together as one. This feature is only available for
specific titles selected by publishers.
    Some international publishers utilizing Double Fusion's in-game
technology include NC Soft, Ubisoft, Eidos Interactive and THQ. To view an
example of how in-game technology works, visit

    About Double Fusion (

    Double Fusion is the game advertising expert. The company brings together
the leading in-game ad serving technology, the broadest network of games
across a wide variety of genres, and a sales force that has helped create and
evolve the in-game advertising industry. Double Fusion provides marketers and
their advertising agencies with the broadest range of in-game, around-game and
web-based solutions with which to engage and sell the valuable and
hard-to-reach gamer demographics. Double Fusion is privately held and
headquartered in San Francisco, with offices in Los Angeles, Chicago, New
York, Jerusalem, London, and Tokyo.
    Advertisers interested in opportunities within the Double Fusion network;
and developers and publishers interested in increasing their per-title
revenues through integrated and dynamic ad placement opportunities should

    Double Fusion is a registered mark of Double Fusion, Inc.

    About Softwrap Limited (

    Softwrap is a Digital Rights Management and E-commerce solution that
provides authors and distributors with a secure means of selling and
distributing their software digitally, whilst at the same time providing the
consumer with 'try-before-you-buy' facilities. Softwrap Limited, a
British-based company, is a leading DRM company that specializes in products
and services that enable digital distribution and sales in many formats.

For further information:

For further information: about Softwrap, please contact: Richard
Wienburg,, +44-207-089-4118

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890