Softchoice Awarded IBM Premier Partner Status

    TORONTO, Jan. 29 /CNW/ - Softchoice Corp. (TSX: SO), one of North
America's foremost providers of technology solutions and services, is pleased
to announce it has achieved Premier Partner Status with IBM, the world's
largest IT company and provider of IT services. The Premier Partner Status
means Softchoice has attained the highest possible criterion of technical and
sales certifications with IBM, and can now offer its customers enhanced levels
of IBM technical support and product offerings, including the sophisticated
p family of servers. The p server series is a unique server consolidation
platform that helps businesses increase energy efficiency, manage growth, and
create a flexible and responsive data center.
    "Since entering into the hardware business in 2002, Softchoice has
expanded its IT solutions offerings to help customers find better ways to
benefit from technology, and the attainment of IBM Premier Partner Status is
another step in this direction", said David MacDonald, President and CEO of
Softchoice. "We're now in a position to offer our customers more selection,
and more solutions from IBM - and that aligns perfectly with our own focus on
helping organizations leverage technology to drive better results."
    The IBM Premier Partner program recognizes top-performing IBM business
partners for their value and overall contributions to their customers and IBM.
Attaining the designation with IBM affirms Softchoice's commitment to develop
deeper relationships with its partners and its customers. Softchoice customers
will enjoy the full range of benefits associated with the Premier Partner
Status, including the highest levels of technical support, product selection,
and expertise.

    About Softchoice
    As one of North America's leading providers of technology solutions and
services, Softchoice helps businesses and organizations of all sizes to
select, acquire and manage their software and hardware technology resources.
Softchoice offers a full range of capabilities, including face-to-face
consultations and IT asset management services designed to help customers save
time, money and risk in IT procurement. In 2006, Softchoice was named Software
Value Added Reseller (VAR) of the Year by VAR Business magazine. Softchoice
currently has 900 employees operating from more than 40 branch offices located
in major cities across the U.S. and Canada.

    Forward-looking Statements
    This press release contains forward-looking statements that involve risks
and uncertainties. These forward-looking statements relate to, among other
things, plans and timing for the introduction and enhancement of our services,
and other expectations, intentions and plans contained in this press release
that are not historical fact. When used in this press release, the words
"anticipate," "expect" and similar expressions generally identify
forward-looking statements. These statements reflect our current expectations
and are subject to a number of risks and uncertainties including, but not
limited to, our ability to integrate the business of Software Plus with our
own, including the ability to maintain its customers, the ability to eliminate
costs, and changes in technology and general market conditions, many of which
are set out or incorporated by reference in the Company's latest Annual
Information Form. Due to the many risks and uncertainties, Softchoice cannot
assure that the forward-looking statements contained in this press release
will be realized.

For further information:

For further information: Media Contact: Eric Gardiner,, (416) 588-9002 Ext. 2358

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Softchoice Corporation

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