Soft Play Set to Distribute Two New Products to Promote Active Lifestyles For Children

    HUNTERSVILLE, N.C., September 4 /CNW/ - Soft Play, L.L.C. recently
announced two new interactive game products to help battle childhood obesity,
while promoting fun exercise.

    Soft Play finalized an agreement with DNA Digital Media Group to
distribute two new interactive play/exercise gaming platforms - Ride
Ranger(TM) and Skateboard. Both games were developed to help provide children
with an active and fun new way to play.

    The Ride Ranger(TM) is an innovative bike platform that combines a
digital input display with an integrated feedback system to create a unique
interactive experience. The game encompasses pedals and handlebars just like a
regular bike, while using the electronic screen for the child to visualize a
course. As the child pedals and steers, the virtual reality course mimics the
child's movements. Each unit comes standard with six different rides that
rotate automatically. Stand-alone or multi-player action is available so
children from two to six years of age can ride together.

    The interactive Skateboard helps promote cardiovascular exercise in
children and targets the seven to twelve year-old age group. Like the Ride
Ranger(TM), the Skateboard uses an electronic platform with a LCD screen.
Children can stand on the patent pending skateboard component and tilt back
and forth, while using balance and coordination skills to move through the
course and collect points. Skateboard also comes standard with six different
course games and can be used as a single or multi-player option as well.

    "Both new units have unique features that children will love to play, and
they won't even think about it being related to exercise," stated Jim Swintek,
product manger for Soft Play. "As gaming becomes more popular with children,
the obesity epidemic continues to rise. Our goal was to offer clients an
option for indoor play that combines exercise skills along with mental
stimulation. Our games help promote 'fun exercise', while having the same type
of gaming challenge."

    "Ride Ranger(TM) and Skateboard interactive games are great for indoor
facilities that need activity areas, but may not have a lot of room for larger
play systems. Also, both units can be upgraded easily from the web. Facility
managers can customize levels, languages, and even upload new games as they
become available," continued Swintek.

    Soft Play, L.L.C. has been the world leader in creating unique indoor and
outdoor contained play environments. Since 1984, Soft Play has installed over
15,000 play systems. Soft Play continuously strives to offer its customers
play systems and components to meet each customer's specific play area needs.
Each unit is designed to entertain and challenge children from small toddlers
to early-tweens. To learn more about Soft Play, visit


For further information:

For further information: Soft Play, LLC Jim Swintek, 704-949-1600

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