Sofame Signs Representation Agreement with Long Building Technologies of Denver, Covering Colorado, Wyoming, Utah and Nevada

    MONTREAL, Jan. 14 /CNW Telbec/ - Sofame Technologies Inc. (TSX-V: SDW), a
leading manufacturer of innovative commercial-industrial heat recovery
equipment, has signed a representation agreement which grants LONG Building
Technologies of Denver, Colorado, ( exclusive rights to market
and sell Sofame products in four mid-western states.
    Jeff Long, Chairman of LONG, stated "Sofame's products fit perfectly into
our energy efficiency practice which has seen tremendous growth in the last
two years. LONG Building Technologies is a leader in bringing cost saving
engineering solutions to building owners. Currently, the political will is
strong and critical business imperatives favor proven green products like
Sofame's that reduce green house gas emissions and slash fuel costs."
    John Gocek, President and CEO of Sofame stated, "The LONG organization
has positioned itself as an expert leader in energy efficiency products.
LONG's team of senior sales engineers and their loyal customer base will
benefit immediately from the combination of Sofame's thermal plant and boiler
room efficiency solutions and LONG's applications capabilities."
    LONG's Building Environments group assists owners, consulting engineers
and contractors with analysis, design and product support LONG's Energy
Solutions group offers energy master planning, sub-metering, utility
negotiations, monitoring, maintenance, operations staffing, financing,
on-going staff training, and tailored occupant strategies.
    Sofame Technologies began expanding its network of representatives in the
United States in 2007 when three firms signed-up to cover eight states. One
new US Rep and three Canadian Reps were added in 2008. Sofame started 2009 by
naming two new Reps in five states bringing the total number of states with
qualified local engineering representatives to nineteen. Sofame will continue
to diligently expand its North American sales network by recruiting top notch
boiler room applications engineering expertise to sell its hot water heating
and heat recovery products.

    About LONG Building Technologies Inc.

    LONG Building Technologies was founded in 1965 and has grown from a small
manufacturers' representative to a diversified supplier of facility-specific
solutions incorporating energy efficient heating, ventilation, air
conditioning, lighting, and automation and control systems. LONG Building
Technologies provides building owners and operators with comprehensive energy
services and performance contracts to reduce project costs and make buildings
more predictable to operate and maintain.

    About Sofame

    SOFAME Technologies Inc. custom engineers and manufactures unique,
high-efficiency direct-contact heat recovery and hot water heating systems.
Sofame's products extract up to 99% of heat from flue gases depending on the
application, and also from wastewater, and return the energy in the form of
high temperature hot water or pre-heated make-up air. In addition to
economically recovering heat from waste energy, Sofame's products also help
customers to significantly reduce greenhouse gas emissions. Using world
leading, patented green technology, Sofame serves building owners,
institutional, industrial and commercial markets through a network of
dedicated engineering representatives.

    TSX Venture Exchange does not accept responsibility for the adequacy or
    accuracy of this release.
    %SEDAR: 00005005E

For further information:

For further information: Sofame Sales: Rod Giltaca, Regional Sales
Director - West, (802) 881-8952,; Sofame Investor
Relations: Kelly Hamblin, (514) 523-6545 ext. 630,;
LONG Building Technologies Inc.: Cliff Littlejohn, Vice President, (303)

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