Sofame CEO Brisson Discusses First 100 Days

    MONTREAL, Aug. 27 /CNW Telbec/ - Sofame Technologies Inc. (TSX-V: SDW), a
leading manufacturer of environmentally efficient industrial hot water systems
and cost efficient heat recovery equipment, has launched an aggressive program
to support its network of manufacturers representatives according to Michel
Brisson, Sofame's CEO. Brisson made the comments in a memo to shareholders
posted on Sofame's website.
    As part of the sales campaign, Sofame hired a Vice President of
Marketing, Robert Demers, to design and lead the distributor training program.
Both existing and new Rep firms are receiving product training and access to a
new web-based sales hub. The 100 Day follow-up, after the 3-day training, is
expected to result in a first signed customer contract for each new
distributor. Existing Reps are also going through the training. Sofame has
also hired a Business Development Manager who directly contacts multinational
companies at the head office level. A new Director of Engineering position was
created to strengthen technical support and internal engineering processes.
Sofame's strategy, unveiled earlier this year, is to leverage its success at
individual plant locations into corporate-wide energy efficiency initiatives.
John Gocek, Sofame's COO, has assumed the additional role of EVP of Sales.
Four new US representatives have signed with Sofame since May. Brisson stated
that these moves and new tools to manage the sales process are intended to
reduce the sales cycle and generate an order backlog.
    Sofame's immediate objective is to convert bids to purchase orders. The
company designs boiler room solutions and bids on new projects every week.
    Financing the sales and marketing strategy will depend on the Corporation
maintaining adequate working capital in case revenue growth is slow to
materialize. Since Sofame withdrew a $5 million prospectus filing on July 23,
2009, due to unfavourable market conditions, the need for additional
investment remains. Sofame has therefore initiated a search for additional
investment in the form of equity, debt, bank borrowing or a combination

    About Sofame

    Sofame Technologies Inc. custom engineers and manufactures unique,
high-efficiency direct-contact industrial hot water systems which extract up
to 99 percent of heat from flue gases depending on the application, and return
the energy in the form of high-temperature hot water or pre-heated make-up
air. Sofame's products help hospitals, food processing plants, universities,
central heating plants, utilities and many more large energy consumers to
significantly reduce fuel costs and greenhouse gas emissions. Using
world-leading, patented green technology, Sofame serves industrial,
institutional and commercial markets through a network of dedicated
engineering representatives. For more information, visit

    Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.
    %SEDAR: 00005005E

For further information:

For further information: Michel Brisson, CEO, (514) 523-6545 x-210

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