TORONTO, June 9 /CNW/ - Tweets and "likes" are becoming more beneficial to business, a new Robert Half Technology survey suggests. More than four in ten (44 per cent) of chief information officers (CIOs) surveyed said they permit employees to use social media sites like Twitter and Facebook on the job as long as it's for business purposes. This is up from 22 per cent in 2009. But while firms may be more open to the business applications of social media, nearly one in three (32 per cent) organisations still prohibit it completely at the office.
The surveys were developed by Robert Half Technology, a leading provider of information technology (IT) professionals on a project and full-time basis, and conducted by an independent research firm. They were based on telephone interviews with more than 270 CIOs from companies across Canada with 100 or more employees.
CIOs were asked, "Which of the following most closely describes your company's policy on visiting social networking sites, such as Facebook and Twitter, while at work?"
Prohibited completely 32% 58%
Permitted for business purposes only 44% 22%
Permitted for limited personal use 20% 16%
Permitted for any type of personal use 3% 3%
Don't know/no answer 0% 1%
*Responses do not total 100% due to rounding.
"Most companies do feel that social networking sites can be leveraged as effective business tools for building their brand, whether it's marketing products or services, obtaining customer feedback or increasing the overall level of interactivity with their social media audience," said Lara Dodo, a regional vice-president for Robert Half Technology in Canada. "However, all professionals should become familiar with their employer's social networking policy, as well as exercise good judgment when using these sites for personal use."
Robert Half Technology offers four tips for using social media sites in the workplace:
Know the rules of the road. Make sure you're clear about what type of social networking use is permitted within your organisation.
Exercise discretion. Never share sensitive or confidential company information or post negative comments about your employer, or current or potential clients and customers.
Get the scoop. If permissible, use social media sites at work to connect with customers and clients, follow thought leaders in your field or gather industry news.
Play it safe. If you use social media on behalf of your company, make sure you protect your feeds by creating secure passwords, refraining from clicking on questionable links and limiting access to select employees.
About the Surveys
The national surveys were developed by Robert Half Technology, a leading provider of IT professionals on a project and full-time basis, and conducted by an independent research firm. The surveys are based on more than 270 telephone interviews with CIOs from a random sample of Canadian companies with 100 or more employees.
About Robert Half Technology
With more than 100 locations worldwide, Robert Half Technology is a leading provider of technology professionals for initiatives ranging from web development and multiplatform systems to network security and technical support. Robert Half Technology offers online job search services at www.rht.com. Follow Robert Half Technology on Twitter at twitter.com/RobertHalfTech.
SOURCE Robert Half Technology
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