Social Question & Answer Service Yedda Marks First Anniversary with AOL and Reveals 2008's Most Popular Questions and Topics

    Unique Visitors in the past year grew by 1000%, now powering over 250MM
    widget impressions

    NEW YORK, Jan. 30 /CNW/ -- Today, social 'Question & Answer' service,
Yedda ( marked its first year anniversary with AOL by
revealing the most inquired about topics of 2008, with the US elections and
the Zac Effron vs. Robert Pattinson hotness debate topping the list. Barack
Obama's 30-minute infomercial sparked 1,800 answers, Sarah Palin's nomination
collected more than 1,880 responses, and the Zac vs. Robert question received
more than 2,300 answers and comments within hours.
    Favorite movies of the year included Dark Knight, Twilight, and Mama Mia,
and favorite moments of 2008 included the opening ceremonies at the Olympics
and Barack Obama's election. In addition, millions of people found answers and
advice to various inquiries related to improving aspects of their daily lives
from topics such as health, home improvement and travel to lifestyle and
personal finance. These and many others can be explored on
    Founded in 2006, Yedda's patent-pending semantic technology automatically
connects people who are looking for answers with people who have the relevant
knowledge, by intelligently routing questions to pertinent online communities
and sparking dialogue on topics of related interest. Yedda has seen tremendous
growth in the past year, increasing Unique Visitors by over 1000%, and Yedda's
'Question & Answer' syndication platform now powers over 250 million monthly
widget impressions on the extended Yedda network of partners.
    "Our focus over the past year has been on driving more value for our
audience and partner network by extending our reach and distribution,
increasing user engagement and providing incremental revenue opportunities to
drive adoption and usage across our partner network," said Avichay Nissembaum,
Founder and CEO of "Our continued growth brings Yedda one step
closer to fulfilling its vision to be there whenever someone has a question,
on any topic, anywhere on the web ubiquitously."
    Yedda forms part of AOL's newly created People Networks business unit,
and in 2008, was incorporated into several prominent AOL programming and
content areas including: AOL Sports, AOL News, Walletpop, Stylelist and
others. Yedda's Question & Answer platform has also been extended to more than
150 partners worldwide, including news and media publishers (such as The
Washington Times and The LA News Group); content websites (such as
WorldTravelGuide, ArticlesBase, and 5min Life Videopedia); search engines
(such as Omgili, Megaglobe, and eZanga) and strategic international partners
(Telecom Italia -
    AOL plans to further integrate Yedda's platform into Bebo, AIM, ICQ and
other leading AOL properties. In addition, Yedda's Partner Program continues
to expand and now offers immediate and automatic widget integration through
the 'Yedda Partner Portal', at no cost. The program offers a quick and easy
way to enable publishers and content owners to extend their reach, increase
their user engagement, and generate incremental revenue. Following the
substantial growth of the past year and the expansion plans put in place for
2009, Yedda is well placed to continue to offer an unparalleled opportunity to
tap into the knowledge and expertise of the extended distributed community and
to expose content to new, relevant audiences.

     Media Contact: Sarah Gavin, Global Director of Communications
     AOL People Networks, Bebo
     +44 (0) 207 291 4903
    About Yedda:
    Yedda, an AOL Company, is a leading 'Question & Answer' platform,
powering content websites, search engines, and social networks with "Ask and
Answer" functionality. Yedda's technology matches questions with relevant
users throughout Yedda/AOL's knowledge community. Yedda's platform enhances
user engagement and loyalty, improves monetization, increases search engine
visibility, and syndicates partner content to a new audience within the
Yedda/AOL network.
    Yedda forms part of AOL's newly created People Networks business unit
which combines social media network Bebo, the AIM (excluding AIM Mail) and ICQ
personal communications networks, widget technology company Goowy Media,
social search and answer service Yedda and social aggregation service
Socialthing!, People Networks' collection of community platforms reaches 94
million unduplicated users worldwide. Bebo is a wholly owned subsidiary of AOL
LLC, a majority-owned subsidiary of Time Warner Inc.
    (*)  Source for metrics data in this release: comScore Media Metrix,
    December 2008, except for the Bebo user number, which is internal.
    For more information on the Yedda Partner Program, see
    About AOL
    AOL(R) is a global Web services company that operates some of the most
popular Web destinations, offers a comprehensive suite of free software and
services, runs one of the largest Internet access businesses in the U.S., and
provides a full set of advertising solutions. A majority-owned subsidiary of
Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S.,
Europe, Canada and Asia. Learn more at

For further information:

For further information: Sarah Gavin, Global Director of Communications
of AOL People Networks, Bebo, +44 (0) 207 291 4903,, for
Yedda Web Site:

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