Social Media Portal (SMP) Maps Global Social Networks

    LONDON, Sept. 26 /CNW/ - A new social media resource called the Social
Media Portal (SMP) ( is to be released at
ad:tech London, 26-27 September 2007.
    SMP maps networks and the landscapes they create from around the globe,
and is the creation of UK-based media consultancy Elemental
(, specialists in integrating traditional and
digital marketing, media and PR.
    Designed and developed by Australian-based web agency C2
(, SMP encompasses the role of social networks, user
generated content (UGC), blogs, podcasts, search engines and other technology
like instant messenger. SMP's Landscape will continue to grow on a daily
basis, as social media companies and blog owners are encouraged to add their
    Tim Gibbon, director at Elemental comments, "SMP demonstrates how social
networks aren't the new kid on the block, and in fact has been a part of our
culture a lot longer than is thought. It highlights the relationships between
organisations, business and people within the Landscape and how they
intertwine and connect with each other using social media."
    SMP launches with a competition, which participants can enter at The SMP Competition will remain open
for entrants from around the world until 27 October 2007.
    "We created SMP to suit many needs. Marketers and brand owners would like
to know where online audiences are and how to engage with them on their own
level - and social media sites may be interested in bringing in elements like
advertising and promotions that suit their users better. Every day it seems
that an infinite number of new hot spots are created as audiences move on to
the next and best thing, and this is just one element to the new age of online
culture that SMP unearths.
    For users, it is becoming increasingly more difficult to find a site that
appeals to their own individual style and/or interests and possibly will
result in more vertical sites being created. SMP meets these very different
needs in a way that is visually interesting and educational," adds Rachel
Hawkes, account director at Elemental, who led the development of the SMP.

    Notes to Editors

    The media spokespeople for SMP are Tim Gibbon, director and Rachel
Hawkes, account director at Elemental.

    About SMP

    The Social Media Portal (SMP) maps social networks, blogs, user generated
content (UGC) sites and more from around the globe. It's a place where brands,
agencies and consumers can come together.
    With SMP, users can understand the social media landscape, and:
    -  Drill down by type and category

    -  Search by age groups and content

    -  Look for advertising hot spots

    -  Plan your social media campaigns

    -  See the relationships between sites

    -  Watch the landscape evolve

    SMP grows on a daily basis, as site owners add their own element to
become part of the Landscape. SMP is a product of Elemental, a media
consultancy. Visit SMP to learn more

    Web site:

For further information:

For further information: Elemental Communications, Tim Gibbon, Director,
Mobile: +44-(0)-7930-375-663; Rachel Hawkes, Account Director, Mobile:
+44-(0)-776-665-1244, Email:, Telephone:

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