Social Dating Site For Baby Boomers Celebrates 1st Anniversary; Uncovers Surprising Trends

    lavalifePRIME; Online Dating + Social Networking Exclusively for Singles
    Age 45-Plus Reaches 1st Year Milestone

    TORONTO, June 2 /CNW/ -- Mature, fun-loving, confident single Baby
Boomers have found and embraced lavalifePRIME,, an
evolution in social dating and one of the first-ever sites designed
exclusively for singles aged 45 and over.
    (Logo: )
    With features that go far beyond most online dating or social networking
sites, lavalifePRIME is designed to address the unique interests of mature
singles, which significantly differ from those of singles in their 20s and
30s.  The site allows members to connect with both men and women for a variety
of reasons and unique, in-depth member profiles allow singles to get a feel
for the "whole" person.
    As part of the first anniversary celebration, lavalifePRIME polled 1,000
single Boomers across Canada and the United States to uncover current trends
among this fast-growing group which numbers roughly 85 million in total.
    The results were illuminating.  25% of sexually active Boomers would take
part in a threesome. Most experts interviewed by lavalifePRIME believe that
Boomers are more open to having uninhibited sexual experiences because they
grew up in an era of free love, swingers, feminism, and the introduction of
the birth control pill (though not in the era of STDs). Interestingly, of
those 1,000 single Boomers surveyed, 46% said they enjoy sex now more than
they did in their 20s and 30s.
    "These Boomers in Canada and the United States are Internet-savvy and are
living socially and sexually active lifestyles," says Marina Glogovac,
Lavalife's Chief Executive Officer. "Unlike many younger singles in today's
dating world, single Boomers have typically had a broad range of relationship
experiences and are not dating only with marriage in mind. lavalifePRIME is
about offering singles in the 45-plus generation a community designed
specifically for them to connect with other like-minded singles."
    "We are extremely proud to celebrate lavalifePRIME's first anniversary
this month," adds Glogovac. "The success of the site has proved that single
Boomers are interested in being a part of a community which is exclusively for
singles who are in the same stage of life; 40,000 members now count on us for
broadening their already active lives."
    LavalifePRIME's anniversary poll unearthed other fascinating data as
well. What are single Boomers looking for? A steep 47% ranked friendship as
most important while 33% are seeking a serious relationship. Also, 30% are
looking to casually date, 19% are looking for a sexual companion, 16% want to
expand their travel and activity horizons and a relatively small 10% say they
are looking to get married.
    LavalifePRIME includes forums on a wide variety of topics where members
can discuss anything from healthy lifestyles to the meaning of life.  Members
can post unlimited photos, send messages, chat with other members one-on-one
or in groups, access relevant news and information, upload their favorite
music, share family stories and photos, and much more!
    About lavalifePRIME
    lavalifePRIME is one of the world's first social dating sites -- a
combination of personals and social networking websites -- designed
exclusively for singles 45+.  lavalifePRIME is one of the products of Lavalife
Corp., a leading provider of products and services designed for singles.
Lavalife connects, engages and entertains through a variety of web, voice and
mobile offerings. Founded in 1987, Lavalife Corp. markets its products and
services across the United States, Canada and Australia. Lavalife has
attracted millions of unique members who exchange 1.3 million messages every
day.  For more information, visit or
    (*) Source: AARP Study - American Association of Retired People
    Editor's Note: Interviews and hi-res images available.

For further information:

For further information: Krista Woltersdorf,, +1-212-627-3439 x437, for lavalifePRIME Web Site:        

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