Sobeys Launches Rewards Program and Club Sobeys MasterCard in Ontario and Western Canada

    Club Sobeys and Club Sobeys MasterCard - sign up, point collection,
    redemption is quick and easy

    MISSISSAUGA, ON, Sept. 16 /CNW/ - Sobeys is making grocery shopping even
more rewarding for shoppers, announcing today the launch of the Club Sobeys
and Club Sobeys MasterCard in its Sobeys banner stores in Ontario and Western
    Club Sobeys is unique in Canadian grocery retailing because of the
variety of ways customers can collect and redeem the points they collect.
Members simply swipe their card every time they shop to earn one point for
every dollar spent, with additional opportunities to earn bonus points through
in-store product promotions. Club Sobeys points are redeemable for rewards
ranging from instant in-store savings at check-out, food-related rewards from
our online catalogue or automatic conversion of points to Aeroplan Miles.

    Earn more with the Club Sobeys MasterCard
    Sobeys customers can also accelerate their point earning with the no-fee
Club Sobeys MasterCard allowing them to earn Club Sobeys points whenever, and
wherever they use the card. Plus, when used for purchases at Sobeys stores in
Ontario and Western Canada, along with their Club Sobeys card, customers earn
double the points - a total of two points for every dollar spent.
    "Understanding and serving our customers in ways they value is at the
heart of what we strive for at Sobeys everyday," said Bill McEwan, President
and CEO, Sobeys Inc. "Club Sobeys and the Club Sobeys MasterCard extend
additional value and a unique, superb choice of rewards to our customers not
available through any other program. Our customers' patronage is earned by
being the very best food retailer day after day. Club Sobeys and the Club
Sobeys MasterCard further support and improve our ability to connect with our
customers to do just that."

    More choice of redemption options
    How and when shoppers use their points is always up to them with three
easy redemption options available. Club Sobeys points may be redeemed for:
instant savings off your grocery bill; Aeroplan Miles; or a wide range of
food-related items such as kitchen appliances, gift cards, or personal chef
    Club Sobeys members have the option of converting their Club Sobeys
points into Aeroplan Miles automatically either at sign up or at a later date
at a rate of one Aeroplan Mile for every two Club Sobeys points. Members who
wish to stop automatic conversion to Aeroplan Miles can switch back to earning
Club Sobeys points simply by calling Club Sobeys Customer Service or selecting
that option on their online account.
    Club Sobeys makes it easy for customers to keep track of their points
with a points balance appearing on the receipt every time they shop or through
the Club Sobeys website. is also home to the on-line rewards
catalogue where members can shop and choose from over 170 food-focused items
categorized into Inspiring Food Adventures, Healthy Living, Food Preparation,
Kitchen Entertainment, Gift Cards, Friends & Family and Food Enjoyment
    "Club Sobeys is further strengthened by our partnerships with world-class
companies such as MasterCard Canada, Citi Cards Canada Inc. and Aeroplan,"
said Belinda Youngs, Chief Marketing Officer, Sobeys Inc. "Combining our
expertise in food retail with their extensive experience in financial
services, electronic payments and loyalty management provides our customers
with a program that is unique in offering such a great variety of benefits."

    Sign up is quick, easy and free
    Joining is easy; customers can sign up for the Club Sobeys card in Sobeys
stores beginning on September 17th in Western Canada and on September 19th in
Ontario. Signing up from home is as simple as visiting or
calling the Club Sobeys Customer Service Centre at 1-877-7SOBEYS. Customers
signing up in store immediately receive their Club Sobeys card, allowing them
to start earning points the same day. To apply for a Club Sobeys MasterCard,
customers can pick up an application form in-store or apply online at

    About Sobeys stores in Ontario & Western Canada

    For more than 100 years, the Sobeys name has been a hallmark of quality,
value, innovation and customer service for Canadian food shoppers. Sobeys
banner stores offer a superior food shopping experience featuring extensive
fresh produce, bakery and deli departments, and complemented by a wide variety
of services including pharmacy, floral and photo finishing. In Ontario and
Western Canada, Sobeys banner stores serve customers through a network of 194

    About Sobeys Inc.

    Sobeys Inc. owns or franchises more than 1,300 stores under retail
banners including Sobeys, IGA, Foodland, Price Chopper and Thrifty Foods. More
information on Sobeys stores and Sobeys Inc. can be found at

For further information:

For further information: Corrinne Madden, Ketchum Public Relations,
(416) 355-7424,

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