"So You Look Like A Movie Star" contest winners announced, Fly Condos unveiled

    TORONTO, Aug. 28 /CNW/ - At a Hollywood-style gala held at the Liberty
Grand Entertainment Complex on Thursday, August 28th, Empire Communities in
partnership with Bell announced the winners of the "So You Look Like A Movie
Star?" contest - a program designed to speak directly to the web-savvy target
market through social networking forums and create excitement about the
glamorous lifestyle at Fly Condos.
    The winner of the Grand Prize - $75,000 toward the purchase of a suite at
Fly Condos, is Tommy Matejka - a Jude Law look alike. Runner-up Prize-winner
of a Bell Better Home Entertainment Package, including one year free of Bell
high speed Internet, high definition Digital TV, home phone and long distance
services, plus a free Bell HD PVR receiver, 46-inch flat-screen TV, a home
theatre system, laptop computer and a cordless phone (approximate retail value
$6,000), is Ryan Priest for his portrayal of Eric Dane.
    The contest was conducted online. Visitors to the website voted for
contestants, and assigned a rating out of 5 stars, based on the resemblance of
that person to a movie star of their choice as found on the website. An
amazing 27,000 votes were received. The top-rated people who received the most
points attended the Red Carpet Finalist Gala. Celebrity judges Zain Meghji
(eTalk), Andria Case (CTV), Larysa Harapin (Citytv), Shinan Govani (National
Post), and Rick Campenelli (ET Canada), then culled that group to a short list
of 10, who were announced by Antony Robert (Global News). From that list, the
judges selected the two winning candidates who most closely resemble their
movie star look-alike. For more information on the duo, visit
    Empire Communities executive vice president Paul Golini Jr. said, "We are
gratified by the overwhelming response to the contest, by the interest it has
generated in Fly Condos. Empire is proud to have built nearly 4,000 homes
throughout southern Ontario over the past fourteen years, and has done so for
a cross section of the marketplace - from first time buyers to empty nesters.
    At Empire, we believe that every community we develop can only be
successful if we understand the needs of our customers and the changing
marketplace. We were pleased to be able to communicate with our primary target
in a medium that resonated with them."
    Fly Condos is Empire Communities' brand new condominium community coming
soon to 352 Front Street West. This unique residential enclave will be
situated between Blue Jays Way and Spadina in downtown Toronto. The 24-storey
building will be crafted from glass and metal panels, with a unique interplay
of distinctive and dramatic glass balconies on its western façade. The result
of this design by Graziani + Corazza Architects will be an iconic addition to
Toronto's skyline that will complement this historic neighbourhood with its
superb lines and intimate scale.
    Fly combines all the essential elements: the right location,
architecture, ambience and amenities to nurture a lifestyle totally in sync
with the times. Savvy Toronto urbanites will appreciate that it is possible
for a whole community to be totally cool.
    Fly will back onto Clarence Square - an urban park that is a true natural
gem. Fly will also offer a landscaped promenade that connects to Clarence
Square. Plus, the on-the-move crowd will enjoy living close to delectable
restaurants, sizzling nightlife, renowned sports venues, and within walking
distance to Toronto's theatre and financial districts.
    Residents of Fly Condos will live like stars in a building that features
interiors and amenities by trend-setting Munge Leung Design Associates. These
include the stunning white lobby with two-storey opaque green cut-glass
columns, grey-veined marble floor and wall tile, white sculptural seating by
Zaha Hadid, a modern chrome concierge desk, and white and gold metal
origami-like birds throughout.
    Residents will be able to host get-togethers in the stylish party venue
with a chef's kitchen complete with five appliances and access to the outdoor
rooftop terrace with its private cabanas and barbecue station. The fitness
centre is designed by George Chaker (founder of Diesel Fitness and Level V)
and will feature the latest in workout equipment, a Yoga and Pilates studio,
spinning area, sauna and more, all with a walkout to a private Zen courtyard
ideal for meditation and seasonal yoga sessions. Overnight visitors can make
use of a hotel-chic guest suite, and 24-hour concierge service will provide
pure convenience.
    Suites will feature ceilings that soar up to 10 feet in height at the
Penthouse levels, which enhance the spacious feel of these well-thought-out
designs. Each suite will also have a balcony or terrace extending the owners'
living space to the outdoors; custom-designed contemporary kitchens with sleek
stainless-steel appliances and granite countertops; engineered hardwood
flooring; rich ceramics and glazed porcelain tiles; plus striking views
through expansive windows.
    Fly Condos will offer studios, one-bedroom, one-bedroom plus den,
two-bedroom, two-bedroom-plus-den, three-bedroom, and two-storey lofts with
street entry. Sizes range from 480 to over 1,500 sq. ft., and prices begin
from the mid-$200's to just under $1 million. Occupancy is slated for Spring

    Since the early 1990s, Empire Communities has built a solid reputation
for creating award-winning communities that are as unique as the people who
choose to live in them. Empire is known for its innovative approach to all
aspects of the building and development process, plus leading-edge designs,
innovative marketing strategies and a solid customer care program that place
it ahead of the curve in the industry.
    The Fly Condos Presentation Centre is coming soon to the northwest corner
of Front and Spadina. To register online, visit www.flycondos.com, or call


    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: CONTACTS FOR MEDIA: Christine Brennan, Empire
Communities, (416) 268-9189, cbrennan@empirecommunities.com; Caroline Jeba,
Palmleaf Productions, (416) 910-1667, cjeba@palmleafproductions.com; Beth
Shropshire, Shropshire Communications Group, (416) 466-7044

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